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RADIO COPYWRITING: How To Write 10-Second Radio Commercials By Finding The Boiling Point and Overcoming The Curse of Uniqueness by Dan O’Day 1-Hour, 15-Minute Audio Seminar; Instant Download!
If you're given only 10 seconds in which to sell a client's product or service Dan O’Day’s "Boiling Point" approach will help you focus on exactly what Plus... The world’s highest paid freelance radio commercial teaches you a new The trick is to overcome what O’Day calls "The Curse of Uniqueness." In addition to learning how to use these two techniques in your daily work,
"Dan gave me a lot of tips to make copy better. This really woke me up."
"Most valuable thing I learned: There's almost always one more edit or rewrite to make. This will completely revamp my thought process for :10s upon my return."
"I've always believed 10-second ads are viable if executed correctly, and here now are the tools to make it so."
“I know I'll take the 'overcoming uniqueness' and use it for sure. Also, I've never had to write 10 seconds before, but now I'm prepared for whatever is thrown at me!”
“I love the idea of taking the 'boiling point' of a standard commercial and making it into a :10.”
“The feedback Dan gave to the copy people wrote was amazing
and practical.”
“A great way to find that slice of life and make your story relatable to the listener. The ten second method is great practice to find the core message. We can always build from there.”
Dan O'Day is the world’s highest paid freelance radio commercial
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