A personal message from Dan O'Day:


Mike McVay probably is the world’s most respected, straight-shooting, no-B.S. radio programming
consultant. Whenever you get the chance to learn
from him — grab it!

f you’re not already #1 in your market, this audio seminar will help
you get there. If your station does already have great ratings, you'll
learn how to squeeze out another half-point or more.

• How to create your station’s Music Essence
  
  
• What to do if you can’t afford music research
  
  
• Instant Gratification
  
  
• Branding your station with special programming
  
  
• The advantage of super-sizing
  
  
• Exactly which songs to pre-promote   
  
  
• Creating & Marketing Unique Benefits
  
  
• Usage Explication
  
  
• Information Presentation
  
  
• Discretionary Time Information
  
  
• Regional News Differentials
  
  
• Exactly what your newscasts should focus on
  
  
• Playing the Arbitron/Rajar/BBM Game
  
  
• Single most important topic for women listeners
  
  
• A great, easy-to-sell feature for AC stations...that you can
  produce free!
  
  
• Listener Advisory Panels
  
  
• Chatter Control
  
  
• Clutter Busting
  
  
• Marketing Timing
  
  
• New Listener Magnets
  
  
• TSL-driving contests
  
  
• How to hire new talent
  
  
• Creating Stationality
  
  
• How to “win in the hallways”

Mike McVay is President of McVay Media, a
broadcast consultancy with clients throughout
North America, Australia, New Zealand, Asia
and Latin America. McVay is universally
recognized as one of radio's leading
programming consultants.

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