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benchmark is something that sets your show (or station) apart
from everything else on the dial.

Gary Burbank has two exceptionally powerful benchmark characters:
“Earl Pitts” and “Gilbert Gnarley.”

While it seems every other radio show in North America is playing
“Battle of the Sexes,” Terry Dorsey is the creator of the widely
syndicated comedy feature, “Hiney Wine.”

Jake Edwards’ character, “The Champ” is an incredibly powerful
benchmark.

How do these guys stay fresh & original in a sea of “me too” radio?

How do they market their creations?

How do they protect them?

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CAUTION: One of the characters discussed makes liberal use of
double entendre; listener discretion is advised.

Download your mp3 copy right now for just $29.
(93-Minute Audio Seminar; Instant Download!)