Personal recommendation from Dan O'Day:

If your radio station or advertising agency has any
automobile dealer clients, you need to learn what
Don Pelham will teach you.

Downloading this audio seminar should be the
easiest (and most profitable) decision you’ll make
this month.

Why Should You Listen To Don Pelham?


Don Pelham

Don Pelham knows the car dealer advertising business from both
sides:

The years he spent as a highly successful auto dealership general
manager…

...followed by his years as founder of an innovative, aggressive ad
agency (Don Pelham & Associates) that has taught automobile
dealers around the country how to become smart radio advertisers.

You Will Learn....

	The four auto dealer personality types (and how to sell to each one)
	The four people you must get to know at the dealership
	Car Dealer Jargon: Learning to speak their language will make it easier for you to create a profitable partnership with them.
	The Top Ten Marketing Mistakes car dealers make
	The real decision maker at the car dealership
	How to reach the decision maker
	The one thing you never should say when trying to get past the auto dealer’s gatekeeper
	The meeting you need to schedule before you make your “pitch”
	The Four Key Questions to ask that will set you apart from (and above) your competition
	Teaching your car dealer client the smart way to evaluate the success of an advertising campaign. (Most radio stations set themselves up for failure by not understanding and then teaching this to the client.)
	The one thing you need to eliminate from your “pitch” — immediately
	The one thing your “pitch” should focus on — but probably doesn’t
	The two things most radio salespeople do that guarantee the automobile dealer won’t buy
	The one type of arrangement the auto dealer never will agree to (and which can kill any deal)
	Why bringing a “leave behind” to your first meeting almost certainly dooms the sale
	How to overcome the car dealer’s objection that “radio doesn’t work”
	The 51% - 49% Partnership
	How and why to stop trying for the quick sale and instead convert the car dealer to a lifetime advertiser