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 Hey! Did you know you can hear samples of almost everything we have? |
"Very good! Sort of like getting to sit down with a world-class PD and let him teach me. It's the kind of learning you don't get in Ironwood, Michigan. It dramatically changed my management style and how I do day-to-day tasks."
"This video is great and I would recommend it to anyone interested in better
time management. It has helped me out greatly!"
"Along with HOW TO DELEGATE EFFECTIVELY, this has changed my life! I have
never had the time to sit down and learn about time management."
101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE
"I loved this tape! I sat with my laptop open and as you were speaking,
I typed up ideas we could implement. I began using ideas from the tape IMMEDIATELY!"
"I got lots of notes and uses out of this tape!"
"Just listening to some of those airchecks is very inspirational!"
"I direct talent all the time. Christine left me many techniques to remember and take to heart and take to work!"
"I REALLY enjoyed this tape!"
"WOW!"
"Great information!"
"Excellent! Eye-opening!"
"It's time to get out the branding iron and make sure our call letters are branded in the listener's mind."
"Helpful guidelines to strengthen the relationship with listeners. TV spot criteria were helpful, as this is a primary marketing tool for me."
"I will immediately take some of the points made during this session to my GM, who sometimes wants to treat research as a bible."
"Incredibly worthwhile."
"A whole new approach to what I do with our station every day. I will look at every aspect on a different level. My mindset is totally changed."
"Lew's ability to share this information and make it apply directly to my station was fabulous!"
BUILDING A WINNING MORNING SHOW
"Our morning crew and I watched your video seminar, and we loved it!!!
All good stuff!"
Morten Bach, Radio ABC (Denmark)
"Received the Cheap Radio Thrills in excellent shape. Wish I'd have had them years ago!!"
"The CHEAP RADIO THRILLS arrived in good shape, and I'm already amazing
and amusing clients!"
"I recently ordered Cheap Radio Thrills from you, and I love it!"
"I love the CHEAP RADIO THRILLS CD's, and the books (PERSONALITY RADIO 1
& 2) provide some really useful information."
"Just received Cheap Radio Thrills, I love it, it was well worth the
wait."
"We've received the CHEAP RADIO THRILLS CD's, and the Morning Show loves 'em!"
"Our CHEAP RADIO THRILLS collection arrived safely! We love it. Now I
can toss out the old scratchy LP's in the production room...finally!"
"We received the CHEAP
RADIO THRILLS CDs and we are very pleased with them!!!!
"The CHEAP RADIO THRILLS are terrific! I've already used them many times on my show, and I've gotten very good responses from the listeners."
"The order came in good shape and in a timely fashion. These are great CDs with a very impressive assortment of tracks. Once again, thank you for your website, your terrific products, and your help!"
"There are now approximately 100 stations across the U.S. with imaging done with some of the L.A. AIR FORCE CHRISTMAS PRODUCTION PACKAGE cuts! It's great stuff! If I'm looking for something jovial, cute, or lighthearted, I go to my L.A. Air Force stuff before going anywhere else!"
"Your CHRISTMAS PRODUCTION PACKAGE is great! Just what we needed!"
"I'm putting THE CHRISTMAS PRODUCTION PACKAGE to good use. Production
Directors NEVER have too many holiday pieces to choose from!"
"We received the CHRISTMAS PRODUCTION PACKAGE in fine shape, and well
before Christmas, too! It sounds great and it's a wonderful feeling to have
more than a handful of Christmas cuts ready to go!"
"We found this package most useful as we created some pretty sick
and twisted holiday imagers!"
"Awesome service, awesome product!"
"Thank you, thank you! I just loved the CHRISTMAS PRODUCTION PACKAGE! This was the first year that I could actually do different backgrounds for almost all of our commercials. I am more than pleased
...I am thrilled with the variety and the quality."
"FANTASTIC!!"
"Great to be able to add fresh new music to our holiday spots!"
"Lots of different productions. Good variety, good quality...at an affordable price."
"This is the first Christmas we've ever had more than enough
great sounding christmas music beds, thanks to you."
CHUCK BLORE: FLYING IN THE FACE OF RADIO
"This is my second copy of this tape. I bought another copy so I could
give it somebody who needed an injection of pure inspiration. There are bits on
this tape that made me cry."
"It's great! It really sparks creative ideas!"
"Here's an unsolicited testimonial from someone who's out of the loop and doesn't have to kiss anyone's posterior, and who doesn't care one way or the other if you live or die:
"Just a quick note to let you know that I received my order for CLASSIC
O'LINERS BACK ISSUES. Lot of good stuff in that big box!"
"The book arrived quickly and in excellent shape. Commercial Emergency already has helped me out quite a few times!"
"This collection of headlines has been so useful! Recently I have been inundated with ads and promos to produce, and this was an great starting point!"
CREATIVE/PRODUCTION SUMMIT 2002: The Complete Audio Record
"I loved the 'Making Your Case' session...I've listened to it three times already and put it in action!!! Also, 'Writing To A Different Drummer' was a great tool! No more staring at the wall! Thanks for all your great work to help us further our careers and to generate more sales for our clients!
CUTTHROAT TECHNIQUES (TO WIN RADIO WARS)
"This tape has been really useful with a number of valuable tips and techniques I'm able to use!"
"Brilliant! Some really good ideas!"
"New information I've never been exposed to. Political analogy was a great perspective to share information and teach from."
"The affiliations between politics and radio was a great topic. The tactics to use are going to be very helpful in our current campaign."
"Very good, fresh way of looking at competing."
"He certainly prompted me to think about rapid response...knowing the competition...and the power of words (verbs vs. adjectives)."
"Having suffered an attack, with a subsequent loss of a heritage position, I wish I had heard Larry previously. He showed real, solid ways to protect one's station."
"Great tactics to use back at the station."
"I've just flipped formats on a few of our stations, and Larry provided some great techniques that we may be able to adopt immediately."
DAN O'DAY'S GUARANTEED 5-STEP SYSTEM FOR CREATING RADIO COMMERCIALS THAT GET RESULTS
"This tape has added a new wrinkle of professionalism to my previously merely 'gifted' copy. Thanks!"
"I've already benefited from this tape! Dan O'Day has common sense approach to commercial writing which makes creating a commercial so much easier. I had our production staff listen to this, and it was truly amazing how the lights clicked on an the ideas started flowing after listening to it!"
"I'll be able to use these techniques not just in commercials but also in my station promos!"
"A genuine formula for fast construction of commercials with no B.S.!"
"I recently purchased Dan O'Day's Guaranteed 5-Step System For Creating Radio Commercials That Get Results. It's GREAT! One of my salespeople spent an entire afternoon last week listening to it and then wrote two dynamite commercials for a jeweler account."
DEFINING YOUR STATION'S UNIQUE LISTENING PROPOSITION
"Your seminar on ULP is first-rate! I'm already implementing some ideas inspired by that tape!"
"This is a very cool CD. It makes dialects easy to understand and do. Thanks"!
"Your DIALECTS FOR ACTORS is a great CD! I'm wondering, 'Why didn't I figure this out years ago'? I'd recommend it to anyone who wants to add more to their show."
"DIALECTS FOR ACTORS is really good, and fairly easy to learn."
DICK ORKIN: HOW TO MAKE EVERY FEATURE YOUR OWN
"I love HOW TO MAKE EVERY FEATURE YOUR OWN and am currently listening to
it in my car. I am trying to incorporate it into my delivery style."
"Dick was great. I expected to hear unachievable suggestions to change your show. Dick's suggestions seem very logical and obvious - we just hadn't realized it."
"I learned that effective communication starts with good storytelling."
"Some of my announcers are stuck in homogeneity. Thanks to Dick's session, I believe I know how to move them into spontaneity. They'll all real people with real lives, so we've got the basic ingredients."
"He made me look at communication from a different angle."
"His knowledge was unbelievable. He brought out great ideas about using your life's failures."
"A treat! He has encouraged me to put more soul into my work."
"Brilliant. Funny. Touching. Like Dick Orkin."
"Personal history gave great examples of revealing yourself as well as examples from audience on 'soul.'"
THE DOLLARS AND SENSE OF RADIO
"THE DOLLARS AND SENSE OF RADIO was not only instructive for me, but it's
being used to educate the whole staff (including Sales) on the challenges
of being out there face-to-face with the money people."
"Awesome!"
"I bought both of the DORK-A-PELLAS CDs, and they have been great!"
"I received DORK-A-PELLAS just fine, and have already got some really
good use out of them in my new Morning Drive position. Thanks for the
great show elements... mornings would be boring on our station without
the stuff I've ordered from you!"
"My traffic guy especially likes his new intro jingle!"
"I got it last Thursday, and man, is it great!!! Lots of great useful
drops. "
"Funny stuff! I'll be able to use a lot of the material. Looks like
it'll be a good investment!"
"I received the DORK-A-PELLAS yesterday afternoon and shared them with
our production director first thing this morning. Great stuff!"
"DORK-A-PELLAS is GREAT!"
"Got the jingles! They're great!"
"Awesome, too!"
"Very funny!"
"Cuts 27 & 28 are the best jingles ever put on a CD!"
"Another great CD, Dan! I use it all the time."
FLIM-FLAMS, HOAXES, AND MEDIA RESPONSIBILITY
"Wow! A very different yet informative on the moral responsibilities of broadcasters...not to mention the exposure of the various frauds. Loved it!"
"Lots to think about, with a strong reminder of how important professional ethics are."
"I can't express what a thrill it was to meet and hear someone I admire so much."
"Amazing presentation from one of the most interesting characters I ever met."
"Excellent! I've always enjoyed Randi's ability to expose phonies. He's exceptionally bright, articulate, and at times hilarious."
"I had considered recommending we add a 'psychic network'-type program on our station simply to add revenue. Now, I'm ashamed of myself. Thanks for the reality check."
"Really had a great message; hope people heard it."
"He opened my mind to some myths I naturally accepted for many years. He also provided a critical way of thinking, challenged my way of accepting some commonly held beliefs."
"Thank you for the incredibly speedy arrival of my recent order. I'm
hugely enjoying THE GREATEST SHOWS ON EARTH."
"Received my HOLLYWOOD PRODUCTION LIBRARY...Love It!"
HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING
"I've finished listening to and completing the workbook for 'Maximum
Impact.' It was even more powerful and comprehensive than I imagined.
I'm using your principles to produce a series of spots for my radio
station's fund drive."
HOW TO CREATE POWERFUL BENCHMARKS FOR YOUR SHOW
"Please pass along to Dan my sincerest thanks for the content he has
provided in his tapes. The advances came in Monday, and the Maximiser software
showed up today. My daypart was the only one to gain in share during the
Fall book at our station, and my TSL was WAY UP - due in large part to
the good coaching I have received from my PD and the principles I have
picked up from Dan O'Days HOW TO CREATE POWERFUL BENCHMARKS FOR YOUR
SHOW!"
HOW TO CRITIQUE AND COACH RADIO AIR TALENT
"I just listened to your How To Critique And Coach Air Talent and loved it! I can't tell you where I will begin with what I have learned, and I can't wait to get back from vacation and get to work with my staff! I was recently promoted to PD, and I can't tell you how much I really appreciate this advice you have given me."
"HOW TO CRITIQUE AND COACH RADIO AIR TALENT" is great! Ive
taken notes and listened to it over and over again...."
"Great real-life, practical answers. I received several different angles/ideas to approach certain situations."
"The best part of this will be that it is all useful tomorrow."
"I've heard Dan speak many times, and I was sure I wouldn't hear anything new. I was wrong."
"This was the one I was really looking forward to, and it paid off! I got a lot of very concrete ideas to bring back home and a new direction I want to take with my air staff."
"A lot of great information. I can't wait to get back to work with my talents and get them to move on to the next level."
"Excellent information for my own air work as well as critiquing others."
"Many useful tips."
"Great examples, invaluable hints."
"Good examples about our most important job. I now have some real starting points when talking with the talent. Some of your points I haven't been quite able to put into words before."
"I've been given some new techniques that I feel will make my staff much better. Since I was never airchecked, it's been very difficult to know what to do. I feel I have a structure that I can begin to build on. The portion about editing excerpts is great."
"Thank you for helping me understand the importance of MOTIVATION! I tend to pick at nits; I feel convicted but I will do better."
"Exceptional taped examples."
"Great stuff for both sides of the desk."
"Time to gather my air staff and help them improve...and in some cases kick some butt!"
"The audio examples are a tremendous help. You answered a lot of questions I had in dealing with & coaching my staff."
"Incredibly useful, specific, entertaining examples. I've been approaching airchecks too clinically. This method of critique is from the listener's point of view - exactly as it should be!"
"Along with THE 90-MINUTE HOUR, this has changed my life! I have never
had the time to sit down and learn about time management."
"It's the practical suggestions & techniques that make Harold's presentation so useful."
"He gave me some great ideas to improve my staff's role in my job."
"This will save me several hours per week. Great, fabulous session!"
"Good management techniques, entertaining speaker. Will pass them on to other managers at the station."
"I had no clue about delegating. This is really going to help me."
"Great insights on how to delegate effectively. I learned so much in this one presentation about how to save time that I got a copy of his book for my GM."
"This will save me time in the long run. I now realize there is a lot more I can delegate when I get back to work."
"Great panel, very generous with their ideas!"
"Holy cow, what a lineup! The only reason the room was
big enough to contain that much talent is that ego was definitely
not an issue - no small feat in this lunatic town."
"Absolutely amazing! To hear specific stories from these
gents about how they went about succeeding in their careers was
very inspiring."
"Great panel! People we've heard forever, sharing
their experiences & advice. Now I feel charged up to get those
tapes & plan of action ready to go."
"Amazing! Down-to-earth panelists, common sense advice.
They were not afraid to tell us how to get the work, which I consider
very generous on their parts. Thank you for assembling this panel!"
"Great to see, hear and meet the legends of our business.
The demos were good to hear, and their insights were appreciated."
"Great, honest talk from the best in the biz."
"To have so much talent in one room wow! The
best part is that they all left their egos at home and brought
only their knowledge and experiences to the session."
"All of the VO talent on the panel were very willing
to share and very encouraging. It's good to know they were
all where we are now. Playing the full demos demonstrated how
to do it, or how the pros do it. All the panelists were very generous
with their personal techniques and tricks of their trade."
"Encouraging! Enlightening! Fantastic!"
"The combination of HOW TO GET OUT OF RADIO and HOW TO MAKE BIG MONEY IN
VOICEOVERS has really changed my perspective as a voice talent! The
results are already promising, with many welcome comments from stations
and production houses I work with."
"I must say I'm humbled and a little intimidated by how good these guys
are, but I suppose that's the best kind of motivation!"
HOW TO MAKE MONEY IN
VOICEOVERS
"The combination of HOW TO GET OUT OF RADIO and HOW TO MAKE BIG MONEY IN
VOICEOVERS has really changed my perspective as a voice talent! The
results are already promising, with many welcome comments from stations
and production houses I work with."
"I just got back from riding to Milwaukee for Harley Davidson's 100th Anniversary. What made the 2,431 miles from San Francisco one of the most meaningful rides of my life is that I played your Hypnotic Advertising CDs.
"I started listening to Hypnotic Advertising yesterday and was amazed! This is a great tool for creating better associations thru storytelling!"
"Your Hypnotic Advertising was one of the best things I have ever heard on NLP and advertising. Outstanding!"
"I just received my copy of Hypnotic Advertising. I've only listened to half of it so far...and it's great! I like how you have taken the principles of Pacing and Leading (among others) and made them real by including real commercial examples!"
"Dan O'Day has a great grasp on some brilliant concepts. I learned some brand new techniques and different ways of looking at how the mind works and what makes people react."
"What stays with me the most is the idea of matching the experience associated with the product with the type of pitch, background, etc. Also, Pacing & Leading is something I've heard 1,000 times but never realized the design and secret behind the method."
"Dan explained 'why this stuff works.' The concept of using associations rather than 'just the facts' is something I hadn't consciously considered."
"'Pacing & Leading' was my favorite gem of knowledge...and something that will help my writing tremendously! "
"'Pacing & Leading' is an amazing technique which, although I've heard it many times, I never quite understood why it was being done."
"Great insight into how the human mind operates, demonstrated in a way that was interesting, fun, and clear."
"Very good job of extending these psychological theories to the art of radio. Now I understand how to apply these things to my craft."
"I liked dissecting the spots for their use of Pacing & Leading. I know those spots work, and now I know why."
"Very valuable points to ponder and a great opening up of new ways to look at how people think and how to pull them in & make them listen."
"Great stuff. The terms are powerful tools in packaging some pretty complex ideas."
"Fascinating! Just knowing how the mind works and how a listener's mind can assist you in selling was worth the price of admission."
"LOVE the Larry Rosin tapes. Great info, oddly effective delivery
style."
"I wanted to let you know that I received the DANGEROUS PERSONALITY book
and
INSIDE THE GREASEMAN. Both were nothing less than fantastic. I hope to
have a new order for you soon."
"Great value, nice job!"
"I feel like a kid with a new Lego kit! I'm creating new sounds every time I play with IRS in the studio. The elements stand on their own in the mix or are easily manipulated in my digital work station to make unique sounds for our Hot A/C. One of the best production investments I've ever made! "
"This is a tremendous value! Any radio station that does not get it is stupid. WE LOVE IT!!!!!!"
"Everything was superb. The stuff you guys 'gave' (for the price, it felt like you were giving it away) me is helping blow my competition out of the water!"
"Received the I.R.S. in excellent condition! I love the many options it offers, would definitely recommend this package to any radio station that needs lots of juice for low dough!"
"Great radio tool! I'm finding new uses for it each day. The jingles/shouts sound fresh with the music beds, and station image voicers blend in nicely. Amazing what digital editing and a great package can achieve!"
"This package is outstanding! "
"The Instant Radio Station is worth every penny! For a small market like ours this is a godsend. I've already told a couple of friends in the biz to order it. I would also suggest that everyone go to your site and listen to the demos; it gave me several idea of some great things to do!"
"I received the Instant Radio Station yesterday and was KNOCKED OUT by it! What a fabulous piece of work, from the quality and huge selection of stuff on the CDs to the excellent documentation. GREAT WORK!"
"I've just finished listening to the discs, and they knock me out! We're excited about using the Instant Radio Station on KMOX!"
"When I heard all those hot beds, I went crazy!"
"Our guys are having a ball with this stuff! The music beds are terrific, and I love all those crazy and wacky shouts and electronic goodies!"
"Unbelievable! I was able to save huge bucks by digitally constructing a brand new jingle package for our country outlet, B104. I edited Instant Radio Station a capellas for B93 and Q104 to create B104. I then dropped the newly created B104 a capellas on some hot music tracks. Wow!"
"I placed over 20 Instant Radio Station CD libraries on my stations in less than a month. Everyone loves it! "
"I've got this stuff on the air and I'm lovin' it!"
"The Instant Radio Station is fantastic for small and medium stations ...but it's also great for a large, legendary station like WGY."
"The Instant Radio Station has everything you need to get your radio station exactly the way you want"
"The CDs are easy to use with great guide sheets. The sound quality is second to none!"
"A killer library! It really covers my Country format needs perfectly."
"What's especially great was finding many existing Instant Radio Station a capellas for our frequency. With a creative guy manning our digital editor, we created brand new WLNG jingles!"
"I've got it on all three of my stations. What a work horse!"
"I had tons of stuff on the air the same day I opened up the package. Finally my Talk station sounds just the way I want it!"
"I love this package - should have ordered it sooner!"
"The JUST :30s music beds are great! There is an incredible variety of
music on here. I've been able to use these discs for all my clients.
I've gotten more use out of these discs in 2 months than the rest of our
music library combined!"
"Great stuff for stations on a limited budget!"
LIVING YOUR DREAMS / PROGRAMMING TO WIN
"Just thought I would let you know my tapes arrived yesterday. I've
already listened to the Scott Shannon tape and have to tell you it's
fantastic...a great motivator!. I have had video airchecks and audio
airchecks of Scott in the past, and it's great to hear someone who has
been on the air for so long still absolutely passionate about his work."
"I ordered your Scott Shannon LIVING YOUR DREAMS, PROGRAMMING TO WIN
tape. I LOVED IT! WISHED I COULD HAVE BEEN THERE!"
"Far & away the best passion-inspiring speaker I have heard in years!"
"I never expected Scott's presentation would be so positively motivating, even for a veteran like me."
"Scott's knowledge of radio, particularly Top 40, carries an immeasurable weight in my mind. His insight gave me a new perspective on my career."
"Very good session! When someone speaks honestly from the mind and heart, it is a welcome and comforting dynamic."
"Passion! Wonderfully energizing. I didn't realize how much I needed to work on simplicity."
"Scott's honesty and passion were inspiring."
"Excellent! His passion is contagious, and his ability to be real is very much needed in radio. Couldn't be better."
"It was a major privilege & pleasure to be part of this session by a radio legend. You wouldn't want to mess with this guy! His ability to turn sleepy markets on their heads with humor and a 'can-do' attitude is an inspiration to us all not to accept the status quo unquestioningly."
"Covered lots of ground in easy, relatable manner...just like a great jock! Reminded me of how important the listeners are and how simple we really need to be."
"Very motivational. Great, realistic perspective."
"A wealth of information on how to win!"
"Great! Particularly useful, as the topics covered are ones that we deal with on a day to day basis."
"This tape was worth the price if for no other reason than introducing me to
the Virgin Radio Tests - Wow! Never heard anything like that in my life. Simply amazing stuff!"
"It's incredible what these guys can do with audio!"
"I loved it! Jeff Thomas kicks ass!"
"I love it! Very good stuff. A lot of good ideas, and it's just so inspiring! I can't wait for the next one in this series!"
"Love it! Very good stuff. A lot of good ideas, and it's just inspiring!! I can't wait for number 3!"
"If it weren't for the RADICAL STATION IMAGING" cassettes, I don't
believe I would have had the creative drive to improve my audio
production in the direction I did...resulting in raised eyebrows across
the Christian Radio community!"
"I program a classic rock station and was encouraged by the quarter hours available for the rock format at work. The market I'm in has a couple of very big factories; when I get back, I'm going to make it a mission to win over those locations."
"Lots of valuable information, clearly and well presented."
"Once again, Larry Rosin delivers! Hard-hitting information with lots of substance."
"Shined a light on an important area that I will treat with more respect now."
"A wealth of useful information!"
"We'll be rethinking the question, 'When should our music intensive workday begin?'"
"As always, I am very impressed with the content, especially with MORE
MOUTH MONEY."
"I just listened to about 75% of MORE MOUTH MONEY, terrific seminar!
Glad to see you're offering such great material to the public!"
"I'm using this every day!"
"Before I even finished listening to Morning Madness, Track #66 made into a commercial. Great stuff! "
"My stars! This is one of the best morning tools ever! I don't know
why we waited so long to get it. We just got huge numbers and wanted
to upgrade the presentation, and Morning Madness is THE
perfect tool!"
"MORNING MADNESS is terrific! I've been using it a LOT!"
"I received the MORNING MADNESS CD today, and I absolutely love it!"
"MORNING MADNESS sounds great! I`ll use it not only for morning show but
also for other shows."
"BIG fun, and very complementary to the CHEAP RADIO THRILLS CDs."
"Great for parody spots! I use it all the time. One of the other
production guys on my floor heard it and began salivating so much, he
electrocuted himself when his drool seeped into my CD player."
"Just the right thing to start the day!"
MORNING SHOW RATINGS EXPLOSION
"I made lots of notes from this. I especially enjoyed learning some of the secret techniques that Rick Dees uses."
"I received my order in perfect condition, as always. I have listened
to the material many times now and learn something new each time I press
play on the CD player."
THE NEW RULES OF THE RATINGS GAME
"Gained a new perspective on the elements that can affect ratings performance."
"Lots of direct and useful info."
"Solid information."
"Balon has a tremendous command of real-speak research techniques. As our station prepares for the next perceptual study, this gave me a lot of ideas for ways to formulate questions so we get actionable information."
"Very down-to-earth, realistic approach to looking at Arbitron results, the average listener and what to do to improve your own ratings."
"Good insight on Arbitron and how to position your station."
"Great information, very useful & applicable."
"Rob does a great job of putting radio in perspective."
"So much good information!"
"Very sensible, sobering advice. A refreshing 'outside-in' view. He held up a mirror to all our obsessive attention to details the listener doesn't care about. Funny, too."
"The OVERNIGHT RADIO HANDBOOK is fantastic!"
"The Internet session alone was well worth the cost of the entire set!"
"I've gleaned a tremendous amount from the PD GRAD SCHOOL 2000 tapes.
Especially it was very good to hear the Hypnotic Advertising material.
Plus, every other seminar is also worth what I paid for the whole
package."
"There is just so much in there that I am just listening through them; I
shall then go back again and take notes. I worked out that to come to PD
GRAD SCHOOL would probably have cost me around $2,000 - allowing for
airfare, hotel and registration, as well as some extra time in L.A.
before (to get over jet lag). So spending 10%-15% of that is what I
consider to be a good investment."
"As I listened to these tapes, I kept thinking, "What a fantastic couple
of days!: The Web sessions and the Personality session were fantastic.
I had never heard of Dr. Don or Gary before. but I wish I had; they both
sound like people that I could sit with for hours just letting them chat
about old times! The other materials were good too. I must admit, we
don't use Arbitron here (yet), but that session was really good, too. I
haven't yet finished the whole lot ye, but I can't wait to listen to
them all again!!"
"The PD GRAD SCHOOL 2000 tapes are fantastic! I was able to put the
PROGRAMMING YOUR WEBSITE session to work immediately as we were
redesigning our site at the time. (Your FAQ idea was a good one!) Some of
the other sessions I'm now on my 3rd or 4th listen (MAXIMIZING YOUR
RATINGS, for example)."
"I am getting the session on websites into the hands of our web people
immediately! The kind of clear thinking you brought to the session is
really a breath of fresh air. Your tips on web site 'insurance' really
opened my eyes to our vulnerability. The marketing expertise shared with
the group was right on the money."
"Thanks for putting PD Grad School 2000 on audio cassette! I already
have several pages of notes, and lots of action ideas, and I've only
listened to about half of the programs!"
"I recently took advantage of the entire PD GRAD SCHOOL 2000 tapes offer
and wanted to let you know how much I've enjoyed listening to them. The
mega marketing tapes were especially useful to me and I've learned so
much from the hypnotic advertising session."
"I kicked myself 'round the block for missing last year's PD Grad school,
and while I missed the opportunities to network and discuss issues with
my peers, I at least now have an arsenal of information at my disposal."
PD GRAD SCHOOL 2001: The Complete Audio Experience
"The tapes from PD GRAD SCHOOL 2001 are truly fabulous!"
"I appreciate these tapes very much. They have helped me deal with PD burnout, which is where I was when I bought them. I try to listen to one tape a week and apply it to my station. They have given me some wonderful insights and the wherewithal to kill some sacred cows."
"The PD GRAD SCHOOL 2001 tapes are great! We are a small and can't afford to attend the seminar, so the tapes really are a blessing."
"The PD GRAD SCHOOL 2001 tapes have been a fabulous benefit, not just to me but also to the entire staff as well!"
"The PD GRAD SCHOOL 2001 tapes are great! I can't stop listening to them; I'm halfway done and I only received them yesterday!"
"The PD GRAD SCHOOL 2001 tapes are great!"
"The PD Grad School 2001 tapes are great, couldn't stop listening to them; I'm halfway done and I only got them a day ago! Great job!"
"I appreciate the PD Grad School 2001 tapes very much. They have helped me deal with PD burnout, which is where I was when I bought them. I try to listen to one tape a week and apply it to my station. They have given me some insight and the wherewithall to kill some sacred cows."
"The PD Grad School 2001 tapes have been a fabulous benefit not just to me but also to all the staff as well!"
"I received the PD Grad School 2001 tapes, and they're great! We are a small station on the East Coast and can't afford to attend in person, so the tapes really are a blessing."
"These tapes are truly fabulous! "
"The PD Grad School 2001 tapes are great! "
PD GRAD SCHOOL 2003: The Complete Audio Experience
"LOVED it! I sat down and listened to about nine hours of it straight.
Very impressed. Hopefully one day I'll make it to L.A. for the real
thing!!"
"The CDs arrived and they are fantastic! There really isn't all that
much in the way of resource material in Australia for young PDs to
get their hands on and these CDs make such a huge difference in my
way of thinking."
"Another fantastic package. Working for an independent radio company, one of the limitations is budget for professional development. We can't stretch to a weekend in the States. but your Complete Audio Records put them within reach of us little people. Good on you for that!"
"This info is GREAT!!!"
"This is great! Our PDs are really into reviewing the CD set
and debating different strategic philosophies. It's a slam-dunk for us!"
"The CDs are great - excellent content!"
"Great stuff - especially Randy Michaels' session!"
"This CD is very informative - like having a PD in my pocket. Thanks for making this material available!"
"Excellent, thought provoking !"
"The CD arrived just a couple days after I ordered it! It's really
helped me become a better
broadcaster. I guess the biggest lesson from your CD I learned was not
to leave my
personality outside the control room. It's so easy to 'just do the
format'
and not let my audience get to know me. PERSONALITY PRINCIPLES has been
the best 30 bucks I've spent in a long while!"
"Very useful
and inspiring!"
PLANNING YOUR 12-MONTH PROMOTION ATTACK
"Offered a lot of focus and solutions for long-term problems and conflicts. Very good!"
"Good suggestions & ideas on pre-planning and working with sales staff."
"I was overwhelmed by the breadth of his presentation and the amount of info he presented."
"I have learned many new ways of promoting my station and how to merge sales, promotions and programming."
"Great! The energy, info and candor are refreshing."
"Practical, simple, winning way to get my budget money and have a successful promotion."
"Great advice to put the PD into an offensive, not defensive, position and to enhance his department's role in the company."
"Very helpful in really setting up a 365 day in advance attack."
"Doug's a sharp guy with actionable info."
"Doug gave me a working model to go back and put into place at my station."
"His organizational folder idea is great...and badly needed at my station."
"I thought I knew how to do promotions, but I was wrong. Excellent!"
"This was my first order from your catalog, and I'm very happy with it. I've been applying the advice from Power Phones to my show. In fact, my PD complimented me on my phones the other day. He liked how I played a caller's enthusiastic question about an upcoming station promotion to lead into the liner during a break. It was coached (as you taught me) but the other listeners couldn't tell
."
"Got the Power Phones tape this morning - there is a lot of very helpful information, and I am excited to get working on the phones!"
"The POWER PHONES tape is doing wonders for the sound of our phoners. We
do three or four times the phones that any of our competitors do, and
now, we do them three or four
times better!"
"POWER PHONES is great! It already has helped to boost my phones."
"I have listened to your POWER PHONES cassette about four times. Of all
your material I found it to be of most benefit."
"Very good material, thought provoking. The examples are extremely
helpful."
"Good session. Several things I will use when the morning guys are
griping about our 'dumb' listeners."
"Some great insights into how to add an essential element to the show!"
"I have heard a lot about Dan's POWER PHONES, and I feel that every
single jock in radio today should hear this one. It will certainly affect
my phoners as soon as my next shift!"
"Dan clarified the laws well and also gave good examples of what to do
and what not to do. This is really going to change the way we do phones
from now on."
"I thought I knew all about on-air phoners; now I know a lot more, and
I'll be bringing this info back to my station with me!"
"The audio clips are great!"
"Very effective examples, really helped drive home the points. Everything
was very practical. Great stuff!"
"Liked the examples. This will improve my use of phones this week!"
"Very good, actionable suggestions to improve phoners."
"I learned many new things about treating listeners and better ways to
motivate the caller. The examples on tape were very helpful. Makes me
look at phoners differently now."
"Will make me work more creatively with phones as the morning man, and as
PD to communicate the ideas to my staff."
"Makes me kind of nervous with the amount of obvious mistakes my station
makes in this regard - so it really charged me to DO something about it."
POSITIONING YOUR RADIO STATION
"If you want a sample of what PD GRAD SCHOOL is all about, call Dan
O'Day and order the $49.95 videotape POSITIONING YOUR RADIO STATION by
Randy Michaels. EVERY CLIENT STATION SHOULD HAVE THE ENTIRE STAFF VIEW
THIS TAPE PRIOR TO EACH RATING PERIOD."
"The video was very enlightening and contained some amazing information
to help guide my radio station in the right direction."
PROGRAMMING & MARKETING TO MEN AND TO WOMEN
"We have been using a tape from PD GRAD SCHOOL at our AC station. It
was the Larry Rosin presentation on programming to women and men. This
tape has led us to many other areas regarding the differences between the
genders of how each sex listens to music/consumes radio, and what things
are most important as it relates to on-air content. It's led us beyond
the radio industry to study these issues and it started at one of your
grad schools. Kevin Vargas (the PD of our AOR station) was the person
that saw the presentation live and said, "This is GREAT stuff you have to
hear it."
"I heard many things that could be put on-air pretty easily. He had some great observations about our consumers that are easily overlooked."
"Larry was great. He took a very factual approach with his research. We are female targeted; his talk will help my marketing focus beyond what I could have done alone."
"This really is going to make me rethink our plan on our female-oriented country FM."
"We lost 18-34 women, and with the ideas presented here I feel I'm in a much better position to find ways to regain those who have strayed. The differences in music & rotations have given me some ideas."
"Useful & informative. He left me thinking about promotions & sweepers we run; are they appealing to my male dominated audience?"
"I knew this would be interesting but had no idea I would learn this much!"
"Very interesting presentation. I must admit I was skeptical in the first 15 minutes, but I found out some very powerful technical information."
PROGRAMMING IN A MULTIOPOLY WORLD
"Excellent 'big picture' thinker."
"The most valuable info was simply as he stated Don't be a dinosaur. The game has changed, and he offered great ideas on how/what to do under the new circumstances of radio."
"Good, timely information. Very applicable to what's happening in the industry."
"Real world facts."
"Very worthwhile! Honest presentation of failures and successes."
"Some great info on cross-tuning and thinking 'out of the box' even if you're not faced with consolidation."
"Tremendously worthwhile!"
"Useful, practical information."
"Great suggestions on how to ride the wave of multiopolies with some data and results to back up his theory."
"Mike's knowledge is second to none and communicated the information concisely and thoroughly."
"Good information on 'sharing format' and sharing the talents of staff on several stations."
"I have a better understanding of format compatibility and lifegroups and how to program more effectively with similar formats in a cluster. Interesting ways to effectively share people within a company or group and set up each department of the stations. I thought the idea to come up with a company-wide campaign to give back to the community was excellent."
"The Programming Operations Manual is a GREAT source of information!"
"A fantastic reference!"
"I LOVE the PROGRAMMING OPERATIONS MANUAL; it's been an immense help!"
"The PROGRAMMING OPERATIONS MANUAL has become my new bible!"
"The PROGRAMMING OPERATIONS MANUAL is TERRIFIC !! I am reading this now
together with my staff in order to adapt and apply the concepts in my
radio station, and they are as excited as
I am for the impact that this manual will have on our future performance."
"Great stuff....it's like having a bunch of movie theme soundtracks on
one disc....makes your promos come to life...I played it for my PD and he
poopoo'd his pants!"
"One word TIMESAVER! This one has saved a few Friday evenings already!"
PSYCHOLOGY OF MANAGEMENT: How to Motivate Your Staff to Peak Performance
"Very complete, detailed yet entertaining."
"Dan's great. I like the way his presentation is organized with real-life stories and incidents."
"Great info, well done. I have lots of notes. Some changes will be implemented right away; others will be worked into my routine."
"Dan explained his ideas very well, giving a lot of different ways to handle different problems throughout the station. Great way to look at it: changing the behavior, not the attitude."
"Dealing with staff is one of the hardest things a PD must learn. Great insight and useful tips & methods that I'm going to use."
"A great, indepth view of the 'nuts & bolts' of managing a radio staff. Dan gave us great, practical and tangible resources & tools to take back home and try on for size."
"Extremely helpful; gave me ideas of how to change behavior and not attitude."
"Very helpful application of psychology of human nature to managing people. Excellent analogy stories."
"I like the way you broke down Attitude & Behavior....more options/more power. Really makes sense."
"Beyond the creative pressures & budget restraints we all face, motivating the staff to excellence is Job One. Nicely done!"
"Thought provoking with good suggestions & examples of direct implementation of material."
"Behavior vs. Attitude very insightful."
"This was the session I needed to get me out of the 'my way or the highway' style of manager my employees have complained about."
"A very practical session."
"THE PSYCHOLOGY OF MANAGEMENT is absolutely amazing. Fact is,
unfortunately, I've learned so much more from you than from my GM, any
consultant, or anyone else who really should, if not actually be 'teaching' me, then be steering me to where I
could receive the education I need to grow in my new position as PD. "
"I'm already in the process of listening to the tapes for the second
time. Very good audio seminar. I never knew there was so much that went into the psychology of
employees. I'm looking at my staff in a whole new light AND with a whole
different attitude."
"These guys know what they're doing, and it shows!"
"If it weren't for the RADICAL STATION IMAGING" cassettes, I don't
believe I would have had the creative drive to improve my audio
production in the direction I did...resulting in raised eyebrows across
the Christian Radio community!"
"I absolutely LOVED the RADICAL STATION IMAGING cassette! I was laughing
so hard I almost had to pull the car over on my way to do my own
station's imaging! Great stuff... and a lot that I might 'borrow!'"
"I got the cassette - wow, you guys are on fire! Thanks heaps for
getting to me so quick, it's great. I drove home for tea and came back
to work just so I could listen to it again!"
"RADICAL STATION IMAGING is a great source for new ideas and techniques!
I was particularly impressed with the KROQ branding."
"All three are terrific producers, and their work showed why they are at the country's premier stations."
"These guys are inspirational. Great ideas to take back!"
"Loved the audio presentation and the absence of egos."
"WOW!! Doesn't get any better!!!"
"These guys are the best. It was enjoyable listening to their material & ideas."
"It was great hearing these creative masters at work and to listen to lots of examples. How do they turn out 8 promos a day for 14 years??"
"This session was helpful in showing the partnership needed between programming & production."
"A real eye-opener on creative imaging/promoting of my station. Excellent!"
"I heard stuff I never heard before. Their creativity & innovativeness are great examples of 'out-of-the-box' promos!"
"Fantastic, creative personalities!"
"An excellent showcase of production ideas."
"I loved the news/talk promos; it gave me a different outlook."
"A ton of fun! Glad to have a session to help us foster creativity and support our production people. These guys were great choices to inspire us to help the production department."
"I thought these guys were extremely talented. I came away with some ideas for promos and sweepers. Made me think more about coming up with new ways to image the music and other station elements."
"Three pros in their field, triggered a ton of ideas."
"Gave me some great ideas for new ways to make the station sound fresh."
"Excellent work. There isn't much better than these 3 guys!"
RADIO ADVERTISING: A CRASH COURSE FOR SALESPEOPLE
"This is GREAT!"
"I am new to radio sales and I am experience quite a learning curve. I just listened to your audio tapes, Radio Advertising: A Crash Course for Salespeople. I can't tell you how much I have learned!"
"Great program! Good info to give to my customers!"
RADIO CREATIVE/PRODUCTION SUMMIT 2000: Complete Audio Record
"I'm about half-way through A the second go-around on these tapes, and what a spark they have provided! The information & techniques shared have really changed my approach to my daily live spots and remote cut-ins over the past week."
"The Creative/Production seminar tapes are great! If you can't be there, this is the next best thing."
"I've been listening to the tapes in my car as I drive around all day long, I'm enjoying them INCREDIBLY! "
"The RADIO CREATIVE & PRODUCTION SUMMIT 2000 tapes are awesome!"
"I received the SUMMIT 2000 tapes in great shape, and in good quality! Very useful information...especially the Dick Orkin stuff and Dan O'Day's seminar on creating 30-second spots. That is the kind of practical information that really helps me. Thanks for continually putting out a quality product!"
"I have thoroughly enjoyed listening to the tapes of the Summit, and I am now in the process of listening again and taking notes. Now, more than ever, I look forward to attending next year's Summit!"
"The order arrived intact and in very good time! The content has been
wonderful! I have grown in my skill and competence in voiceover
sessions. And now this package has me thinking I should try my hand at copywriting and directing!"
RADIO SELF-PROMOTION: Guerilla Tactics for Jocks & PDs
"I've made it in the newspapers eight times since putting some of your self-promotion ideas to work!"
"I've already employed one of your ideas...and it worked! The final result was an anti-drug promotion that is being aired on four of our local television stations...with my station receiving sponsor credit!"
"I've been in the newspaper almost every weekend since I bought your Self-Promotion tape. You've made me look at promoting myself in a while new light...and it works!"
"This tape is dynamite! I'm already putting some of those techniques to work and am passing the tape to our morning team. Thanks for the wealth of ideas."
"This is great! The tips in this tape will come in handy!"
"When I first purchased your tape RADIO SELF-PROMOTION, I was working a
swing overnight position with less than a positive outlook on how to get
to the top in this wacky world we call radio. I listened to that tape
again & again and started to put together a plan. Within two months, I
secured a afternoon drive position at a higher rated cross town rival.
The tapes and books offered through O'LINERS have really made a HUGE
difference in my life and I still listen to them often."
"I love my guerilla marketing self-promotion tape have listened to it
three or four
times and am getting better at the test everytime little by little I'm
using your tactics! Thanks for all the tips!"
"Just thought I'd drop you a line and say thanks for the fast turn-around on my recent order. From the time I put my check in the mail to when I received the order was about 2 weeks. And I am very happy too with my purchase. I had just opened the parcel, when my PD came by and borrowed the tape, GUERILLA TACTICS FOR JOCKS AND PD'S...and I haven't seen it since...but he assures me it was well worth the money."
"RADIO SELF-PROMOTION and CAREER CONTROL are truly amazing! No Talk Host
can afford to be without them!"
"The Self-Promotion tape is fantastic! My score on your quiz was so low
that I have worked tons during the past month to get things straight."
"I recently purchased your Self Promotion cassette, and I am finding it a
wonderful help in planning stuff to move myself more into the public eye."
"It's GREAT! I'm a fan of Gary Owens all the way back to the days of 'Laugh-in,' 'Superfun,' 'Space Ghost,' etc."
"We love the SILLY SHOW SPONSORS a lot! We've put them in 'sandwich
jingles' out of news/traffic....acappella - "Archer & Valerie, KSOF, KSOF" - silly
sponsor - "Soft Rock 98.9" into music. Sounds fantastic for a top-of-hour imager/bit all in one!"
"The Chickenman CDs arrived in perfect shape. I spent an entire weekend listening to episodes I'd totally forgotten about. A classic is a classic forever! "
"I love it!"
"The Chickenman box set arrived in excellent shape. I've really enjoyed
it. Many thanks for working with Dick Orkin to bring back this radio
classic!"
"Great!"
"Hey, Dan! Got a lot out of TARGETING THE BRADY BOOMERS and POSITIONING
YOUR RADIO STATION. Good stuff!"
THIS BUSINESS OF RADIO PROGRAMMING
"I was really pleased at how quickly you got the book out to me. I'm about halfway through (I did cheat slightly because I just had to read the Robert W. Morgan interview first as he's my all time hero!) but I have to say that so far I have found it to be really interesting. Despite it being written more than 20 years ago, there is so much which is relevant to the industry today and already I have picked up some really useful ideas from the book. It's good to know you provide such a reliable source for such quality material."
"Probably the most important book any PD or future PD can read, I have been waiting to own this book for over 20 years. Although the book was written many years ago, the lessons for radio are still very contemporary. As someone who works as a PD for a variety of stations across Europe, and in a business where you never stop learning, I also learned a lot from this book! reading the words of such legends as Chuck Blore, Gary Owens, and Bill Drake. In a world where we are always told about something being "a good investment," make the lifechanging investment of buying this book, it will truly change the way you look at radio (plus it will keep you up late at night for a few nights too!)"
"The only problem with my order is that I've been so engrossed in reading THIS BUSINESS OF RADIO PROGRAMMING that some of my other duties have sometimes been ignored. It's a fascinating read!"
"I've already used a couple of beds from TIME & SPACE TRAVEL - the
German Fest cut worked beautifully on a series of 3 ads for a client's
Oktoberfest beers, and I used a "France" cut for another client's display
of Paris-themed merchandise. The concept of this disk is terrific...a
very handy collection!"
"Holy Planet! We're blown away by TIME & SPACE TRAVEL. What an
incredible journey it is! We've already used historic beds in our 'This
Day In History' feature and the ethnic beds to place kicker stories in
their native lands. Theater of the mind LIVES...and the production value
is phenomenal!"
THE TOTAL QUALITY SERVICE RADIO STATION: How to Turn Every Employee Into A Profit Center!
"I have tried to get everyone in the office to listen to this tape; It's just great! Every office from the construction crew to the top of the building should listen to it."
UNLEASHING THE CREATIVE ANIMAL IN YOU!
"Wow! Incredible! I want him to talk to our promotions department. Great ideas. Motivating. Held my attention the entire time. I didn't want to write down anything for fear of missing out on his next word!"
"Very worthwhile. An emotional/creative presentation of an emotional/creative subject."
"A truly TERRIFIC presentation!"
"Awesome! Six on a scale of one to five!"
"Doug put forward a lot of very good ideas on how enhance the creative process at the radio station."
"I'm so pumped up for promotions I'm about to burst! This will definitely help me get the sales staff pumped as well."
"Very motivating. It made me a little more confident about challenging my GM and sales manager when they want to do some promotion regardless of whether they have a clear objective or not."
"Examples of brainstorming the creative process are very practical and easily applicable at home."
"A lot of good, practical ideas!"
"Doug has given me vital information for station promotional ideas: where to start, how to start, how to get it done."
"Great communicator. He got me thinking creatively; I will use this stuff immediately."
"It was great to actually experience the creative process with the examples. I look forward to completely freaking out my staff when I get back."
"Excellent, invigorating, stimulating!"
"Brought a new light to promotion meetings. I know these ideas I've learned from Doug will help a lot at our station."
"I'm anxiously awaiting the chance to implement his 'creative process' at my station."
"Possibly the best PD GRAD SCHOOL session I've seen three years! INSPIRING!"
"I got several practical, useful but highly creative ideas we're going to put to work right away!"
"A great insight into how the animation V/O business
operates!"
"I'm speechless! Dan Castellaneta's
presence was especially appreciated as a replacement for Nancy
Cartwright. And Maggie Roswell was especially illuminative
regarding the day-to-day realities and stresses of developing
and maintaining a voiceover career in animation."
"Wonderful overview of work by some of the greats of
the business
"It goes without saying the experience of these people
is amazing. What was really helpful to me is the challenge to
find the unique quality of your voice and marketing
that."
"Brought a wealth of personal stories & insights that
gave a good overview of what to expect in animation V/O."
"Very willing to share techniques as well as their '
story.' Fascinating stuff; where else would we be able
to gain access to such a battery of talented actors. Very enlightening.
I can apply many of the things discussed to my V/O and commercial
work."
"Wonderful insights into voice use and acting."
"This was a real highlight. These people just shined!"
"Wow! What a great panel! Great answers, very organized
presentation. Made the workshop worth any amount of $$!"
"The voice presenting techniques and insight into the
development of characters were priceless."
"I'm absolutely delighted with the VOICE ACTING FOR ANIMATION tape and am
wearing it out with constant listening. Thanks for the speedy service.
There's nobody else like you in the business!"
"The tape arrived in fine shape. It was great fun to listen to, as well
as being very helpful."
"My tape arrived, and it's great. Thank you."
WRITING & PRODUCING RADIO COMEDY
"These tapes gave me a lot of new ideas. They helped me to twist normal
things into funny things. I've listened to them about three or four times
now and each time I learn something new."
"This is great. It's useful for air talent but also useful in day-to-day life. Where I used to 'wing it' I'm now a lot more confident and structured in negotiating all kinds of things. I've only had the tape a few weeks, and I've used things I've got from it several times already."
"This one is a gem. Like a chess-master's workshop. I just hope I don't
have to negotiate anything with someone else who has this tape."
"YOU CAN NEGOTIATE ANYTHING blew me away. I'm just sorry I wasn't there
to see it live!"
"I was really looking forward to this, and it far exceeded my expectations. Relatable, excellent advice, compelling."
"WOW!"
"What a great speaker! This session alone made the weekend worthwhile."
"These techniques will be great dealing with anyone, anywhere!"
"Brilliant! This is dangerous information!"
"WOW what a communicator! I feel privileged to have had the opportunity to hear him."
"This info will help me deal with upper management and with my employees."
"Couldn't have been better."
"Mr. Cohen gave me something no one else ever has...a starting point in the negotiating process."
"Herb Cohen is incredible."
"A lot of really useful information."
"I picked up many ways to both increase results and enhance how I'm seen by my bosses."
"Many great tools on how to negotiate."
"Tremendous! Info that can be used in dealing with staff, sales, clients, GM and wife! I took lots of notes and will use this!"
"Fabulous. His book changed my life, and he's a better storyteller in person!"
YOUR RADIO STATION AND THE INTERNET
"Lots of stuff to pass along to my web master. Found out what 'surfers'
really need, not what we think they need."
"I had very high expectations, and Larry still blew me away! Great stuff!"
"Larry always gives us so much great, useful info. I'm convinced that we
HAVE to use the Net better."
"This was a perfect topic for this era of broadcasting, and I'm sure it
will dramatically influence my use of the Net for my radio stations in
the coming months and years."
"Wow! I appreciate all the information about the Net. Larry made me think
about things and places that we're lacking."
"Very actionable as we develop an Internet marketing & sales initiative."
"The survey results he shared were extremely revealing."
"Wow, what a lot of good stuff! This is certain NEED TO KNOW!"
"Interesting study. Well presented. It was really revealing about the
current state of radio web sites."
"Worth the admission alone! Completely no-nonsense, usable at once.
Reminded you of stuff you KNEW but thought you could put off doing - and
gave you a lot of NEW knowledge to think about. Top-notch presentation."
"This session was extremely beneficial in the sense that marketing our
web site has never been a huge priority. But by breaking down the facts,
this will help us get control over the online radio segment of our
market."
"Pointed out some very good ideas and strategy starters that should be a
part of every programmer's mindset."
"Gave me great ammo to use to achieve Internet goals with management."
"More great stuff for stations on a limited budget!"
Customer Reviews
25 WAYS TO IMPROVE YOUR RADIO STATION TOMORROW
Scott Michaels, WIMI
Kevin Zahara, CJYR
Joe Augustin, Class 95FM (Singapore)
Scott Michaels, WIMI
Bob Taylor, Stereo 974 (Australia)
Roger King, KRFX
(Live Seminar Attendee)
Kidd Kelly, Z-100
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
Terry Welsh, WCLA
Jerry Vaughn, KLOR
Cat Michaels, WSTO/WBKR
Lee Randell (England)
Mark Henley, KIXS
Dan Westhoff, WBWN
Bill Fries, WOCL
Lydia Desloover, Banana Radio (Belgium)
Danny Bristow, KSCB
Greg Nelson, P.R. Audio Productions
Darren Marlar, Marlar House Productions
Julie Barker, WDOD
Matt Rust, WQME
Kathy Coup, WMLP
Greg Gillispie/WWSW
Richard Murphy/KIMN-FM
Barb Musser/WDAC
Bob Stafford/KLKS
Steven Lang/WNGC
Tony Koloff/KIOW-FM
Dave Burdue/KZKZ
Joe Augustin, Class 95FM (Singapore)
Dwayne Warehime, WPER
O'LINERS was the only service I ever used. Oh, I tried them all. Most were worthless or worse. A couple had some pretty good material. But one and only one had 100% usable material. O'LINERS carried me through the entire month and took all "pre-show" pressure off.
When I did the morning show at the old KEZY I thought enough of O'LINERS to buy my Los Angeles competitor's subscription so he couldn't get it!
There is nothing even remotely comparable to the stuff Dan O'Day puts out. Period.
Please feel free to publish this anywhere and anyhow you like."
Big John Carter (or whoever I am today)
Mick Reed, KTLQ
Waltraut Stiegler, P&P Studios (Germany)
Lee Randall, BFBS (Northern Ireland)
Cesar Rincon, Hispanic Broadcasting Corporation Houston
Chris Reay, BBC Radio Northampton (ENGLAND)
Lee Randall, BFBS (Northern Ireland)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
Phil Hicks, The Information Station (Canada)
Don Ludden, Radio Ad-Ventures
(Live seminar attendee)
(Live seminar attendee)
Connie Stout, McCook Radio Group
Greg Belfrage, KELO
Greg Nelson, P.R. Audio Productions
Don Collett, KLKX
Scott Trunda, WMVP
Bob Enger, WORK/WSNO
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
Ed Saunders, CKDK
Sean Herriott, WMUZ-FM
Ed Bain, CKKQ
Darren Marlar, KCWJ
Bobby McLain, WOTO
John Patrick
Dr. Michael Lynn
John Van Zante, KCEO
Kipper McGee, KTRS
Christopher Rude
Sean Herriott, WMUZ-FM
Jay Hillier
Tony Harding, Southampton HBA (England)
Brett Curtis, 4OUR 101.5 FM (Australia)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
Jim Hawkins, Century Radio (England)
Carl Geisler
Adam Schwartz, WFIU
Jeff Rydell, WOGB
Paul Stone, WWZD
Mike Collins
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
(Live seminar attendee)
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Joe Augustin, Class 95FM (Singapore)
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Jon Richardson, JR Voiceovers
Dave Sears, WRNX
Jon Richardson, JR Voiceovers
As the miles went by I found myself driving faster and faster. The more I learned, the faster I went. As I changed to the second CD of the set, a friend who I was riding next to motioned for me to slow down. I was doing 89 miles per hour and was so focused on the information I had no idea that I had broken the speed limit laws in three states.
Now that I am back at my radio station, I can't wait to get into production and put what I have learned to work. Thanks for kick-starting my brain!"
Brent Farris, KZST/KJZY
Mark Seignious, WVOE
Harlan D. Kilstein Ed.D. Positive Changes Hypnosis
Jim Speakman
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Paul MacArthur, Sam Houston State University
John Winsett
Mark Ray
Dave Howey, Howeywood Productions
Gary Daigneault, KCDZ
Geof Knight, WKKT
Terry Welsh, WCLA-FM
Bob Taylor, Stereo 974 (Australia)
David Neesley, db Audio
Steve Scellick, KXLE
George Woods, KCMO
Tom Langmyer (Operations Director), KMOX/St. Louis
Meg Stevens (PD), WGAR/Cleveland
Bruce Gilbert (Director of AM Programming), Talk Radio 570 KLIF & Sports Radio 1310 The Ticket/Dallas
Trevor Stern (Creative Services Director), WJBC/WBNQ/WBWN Bloomington
Jaye Albright (Consultant), McVay Media
Bob Wood (PD), KQQL/Minneapolis
Greg Foster (PD), WGY/Albany
Bill Shannon (PD), Oldies 102.5/Charleston
Tom McCray WBNY/Buffalo
Fred Horton (PD), WXTA/Erie
Paul Sidney (GM), WLNG/Sag Harbor
Bill Evans (President), Skytower Communications/ Elizabethtown
Bob Savage (GM), WYSL/Rochester
Doug Thompson, Douglas Communications, Inc.
Jeremy Weathers
Matt Carter, KDAO-FM
Brent Harbour, MORE-FM (New Zealand)
Jack Steele, Clear Channel Birmingham
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Chris Thorpe, Galaxy 105 (England)
Paul MacArthur, KSHU
Patrick Mashburn, WTXM
Jerry Pulles, KLAX
Joel Roberts, KYIS
Joel Roberts, 98-9 KISS FM
Darren Marlar, Marlar House Productions
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Cliff Walker, 97.6 Chiltern FM (England), 97.6 Chiltern FM (England)
Dan
Joseph
Sean Herriott, WMUZ-FM
Donnie Marion, KRBE-FM
Archer & Valerie, KSOF
Dan Williams, CHEZ
Peter Steele
Michael Weiser, MORE FM (Germany)
Sverre Bjornsen, Radio Tango (Norway)
Roger King, KRFX
Andre Hemeryck, Hit FM (Belgium)
Bob Taylor, Stereo 974 (Australia)
Ed Pitts, WXHT
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Matt Carter, WKOA
George Woods, KKAR
Bob Souer, WORD-FM
Paul Easton, Music Choice Europe
Ben Collier (Australia)
Mark Hamilton, KNRK
Ed Kesterson, KUAT/KUAZ
Don Collett, KLKX
Barry Newmarch, LINCS FM (England)
Rob Brown, CKPR
James Stuart, CKNG
Jody Stennis, WOCG
Bill Lusby, WNAV
Malcolm Pollard, 96Five (AUSTRALIA)
Darren Stevens, CIQB
Eike Knall, Funkhaus Berlin (GERMANY)
"These tapes are fantastic! As OM of six stations, I 'm looking forward to using these tools to better our product."
Casey Freeland/Regent Broadcasting
Darren Stevens, CIQB-FM (Canada)
Jody Stennis, WOCG
Malcolm Pollard, 96Five (Australia)
Bill Lusby, WNAV
James Stuart, CKNG (Canada)
Eike Knall, VIVA! (Germany)
Chris Thomas, Power FM (Australia)
Mat Cummins, DMG Regional Radio (Australia)
Nick Jeffrey, Radio Hokonui Gold (New Zealand)
Carrie Leigh, WUSE-FM
Kurt Heminger, WKXA
Mike Laponis, KULV
Marc Holemans, RGR-FM (Belgium)
Murray Johnson, Canadian Broadcasting Corporation
Lee Randall, BFBS (Northern Ireland)
Steve Marston, KSSN
Mark Haylett, Radio St. Helier (England)
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Joe Seliga, WZKL
Eric Taylor, KTTX
Jerry James, WMSR
Joel Reagan, KOKF
Brenden Wood, SAFM (Australia)
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Jaye Albright, McVay Media
Kyle Guderian, WEQX
Virgil Thompson, KISS
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Steve Chisholm, Forvest Broadcasting (Canada)
Lee Randall, BFBS (Northern Ireland)
Michael Davis, KTWG
Morten Bach, Radio ABC (Denmark)
Gunawan Danurahardja, Radio Gaya FM (Indonesia)
Roger King, KRFX
Sverre Bjornsen, Radio Tango (Norway)
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Name Withheld By Request
Marcus Cole, West Virginia Radio Corporation
Patrick Mashburn, WTXM
Darren Marlar, Marlar House Productions
Darren Marlar, KCWJ
Linc Kelly, SAFM (Australia)
Phil Poole, 97.4 RockFM (England)
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Penni Burnett, WBBV
Lendel Brown, CKPG (Canada)
Ed Ramirez, KZTA
Jeff Rydell, WOGB
Uncle Harley, Clear Channel, Panama City
Natalie Knox, KISS 94.5
Dan Curtis, KWCX
Darren Marlar, Marlar House Productions
Roger Clark, Spirit 105.3/AM630 KCIS
Ed Kesterson, KUAT/KUAZ
Ed Saunders, CKDK-FM
Tom Darby, KHIT
Julie Williams
Greg Belfrage, KELO
James Lloyd, The Fire (England)
Russ DeMers, WTSN
Susie Wargin, KBPI
Barry Keohane, HOT 100 (Australia)
Russ Walker, WHON
Matt Carter, WKOA
TC Kirkham, DiscJockey.Com
Todd Gorger, KWJJ
Archer & Valerie, KSOF
Doug Thompson, Douglas Communications
James R. Alburger, The Commercial Clinic
Mark Niethamer, KTSM-TV
Kyle Guderian, WEQX
Ed Saunders, CKDK
Alex Boyd, River FM (Scotland)
Steve Marshall, WABC (ENGLAND)
Paul Easton, Music Choice Europe
Rod Schwartz, Grace Broadcast Sales
Archer & Valerie, KSOF
Debbie Larson, KBBS
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nice question-and-answer session."
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Steve Wagner, WHP
Dave Wilson
Marty Moran, WHCN
Mike Porter, Essex FM (England)
James Lloyd, The Fire (England)
Joe Augustin, Class 95FM (Singapore)
Ed Saunders, CKDK
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Matt Carter, KDAO-FM
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