Are you ready to become a dangerous air personality?

PERSONALITY RADIO, Volume Two:
THE DANGEROUS AIR PERSONALITY
by Dan O’Day

(262-page e-book) (PDF format)

f you’re among the thousands of program directors and air personalities who have purchased PERSONALITY RADIO, VOLUME ONE, you probably don’t need a big sales pitch here.

The dangerous air personality is the one the listener is afraid not to listen to. This book will transform the talented jock into a lethal programming weapon!

Tons of actionable tips on topics including:

• A Teasing Primer
  
  
• Trashing The Competition
  
  
• Sparking Creativity
  
  
• The Letterman Glut
  
  
• Disc Jockey Clinic
  
  
• Localization Take-Home Quiz
  
  
• The Oldies Jock’s Secret Weapon
  
  
• Tools For Night Jocks
  
  
• The “Sidechick” Syndrome
  
  
• Five In-Depth Aircheck Critiques
  
  
• “Candid” Calls
  
  
• Phone Calls — What Is Legal?
  
  
• Handling Complaint Calls On-The-Air
  
  
• 17 Steps To Great On-Air Phoners
  
  
• Request Line Hang-Ups
  
  
• Radio Comedy
  
  
• Sample Radio Character
  
  
• Creating Traffic Reporter Laughter
  
  
• Jock To PD: “How’m I Doin’??”
  
  
• Strategies For The On-Air Program Director
  
  
• PDs: Setting Specific Goals For Jocks
  
  
• Motivating Air Talents To Success
  
  
• Managers: How To Inspire Loyalty & Top Performance From Your Air Staff
  
  
• Promoting Yourself In The Trades (including an exclusive, inside look at how to get trade publications to write about you)
  
  
• Local Newspaper Coverage: It Can Be Done
  
  
• Local Publicity Recipe
  
  
• What’s Wrong With This Résumé?
  
  
• A Contract Trap
  
  
• Morning Drive Success: How To Achieve It, How To Keep It
  
  
• Disc Jockeys & News People: A Team Effort
  
  
• Ethical Questions: Gifts, Not Bribes
  
  
• Career Advice
  
  
• Interviews with 8 top personalities (including Gary Burbank, Bob Steele and George McFly)

Download your copy now for just $29.95

PERSONALITY RADIO, VOLUME TWO: THE DANGEROUS AIR PERSONALITY is a 257-page e-book (PDF format), available for immediate download.

Your book can be read (and printed) from any computer that has Acrobat Reader (Version 4.0 or higher).

If you don't have Acrobat Reader, you can download it for FREE from:
     <http://www.adobe.com/products/acrobat/readstep.html>.

PERSONALITY RADIO, Volume Two:
THE DANGEROUS AIR PERSONALITY
by Dan O’Day

(262-page e-book) (PDF format)

IMMEDIATE DOWNLOAD! Immediate delivery! When you submit your order, you'll be able to download this valuable book immediately!

Download your copy now for just $29.95