Dan O'Day's Radio & Voice Over Seminars
UTTERLY IRRESISTIBLE:
How Your Station Should Be Using The Internet to
Deliver Higher Ratings & Increased Revenue
by David Lawrence

67-Minute Audio Seminar; Instant Download!

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ost radio stations use the Internet the way they traditionally have
used the telephone — for contests, requests, gathering information,
etc. But that's like using a blowtorch to light a candle.

This information-packed seminar by radio Internet guru David
Lawrence
will show you how to seize the 'Net as your own irresistible
competitive advantage.

You Will Learn How To:

  • "Work once, use many"

  • Effortlessly exploit your existing assets

  • Profit from the unrecognized gold on your station floor

  • Use podcasting with maximum ease, for maximum impact

  • Harness the power of RSS (for far more than just podcasting)

  • Use the Internet for premium offerings

  • Automate & exploit your mailing lists

Download your mp3 copy right now for just $29.
(67-Minute Audio Seminar; Instant Download!)

  • Stream smartly

  • Offer better alternatives to on-air "added value"

  • Exploit "the long tail." (Radio people can profit from this more than
    any other group!)

  • Move from your current animated gifs and Flash...to Web 2.0

  • Get your listeners to share your information with others

  • Design your site for true ease of use (which probably is not how
    your Web designer would define it)

  • Check your site for "heat," using a free tool

Download your mp3 copy right now for just $29.
67-Minute Audio Seminar; Instant Download!)

  • Exploit your audio

  • Use your automation system to do much more than play spots at
    the right time


  • Plan for your audio assets' success with simple pre-production

  • Build your audio assets to be shared

  • Go WAY beyond MP3 to maximize interaction

  • Profit from video (and why you should not be afraid of video)

  • Use YouTube-type sites to make money

Download your mp3 copy right now for just $29.
(67-Minute Audio Seminar; Instant Download!)

  • Generate rabid fans who will sing your praises to all their friends

  • Make money from online advertising that doesn't drive away your
    visitors

  • Create podcast content with zero effort

  • Provide tons of audio content without any danger of running out of
    bandwidth

  • Profit from User Generated Content

  • Use the Internet to become a much more important part of your
    listeners' lives

David Lawrence is a 30-year radio veteran, heard nightly on The
David Lawrence Show and each weekend on Online Tonight — both
nationally syndicated radio talk shows. He also created the
syndicated Net Music Countdown. A veteran podcaster, David also
advises over a dozen Fortune 500 and private companies as
podcasting clients. His is the voice you hate on America Online’s
customer service lines, as well as the voice of over 1,500 other
interactive voice response telephone systems.

Download your mp3 copy right now for just $29.
(67-Minute Audio Seminar; Instant Download!)

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