DECISION THEORY FOR RADIO PROGRAM
by Larry Rosin
90-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O'Day:
A program director's job consists entirely of just one thing: Making
What songs to add?
What promotion to run?
Who to hire or fire?
What strategy to adopt?
Which tactic to use?
How to communicate your vision to your staff and/or to other
How to react to marketplace changes, ratings pressures, or sales
Whether or not to implement format changes, cast changes, or
Your job consists entirely of making decisions!
There actually is a scientific field of study called Decision Theory, and
In this World Premiere presentation, you will learn how to use Decision
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