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fast-paced overview of what really is required of a "successful" radio commercial.

Hint: It's not "creativity".

This audio seminar is guaranteed to open your eyes, as Dan O'Day challenges you to rethink your definition of a "good commercial."

This is for every writer, producer and salesperson in your company.

• The biggest mistake every business makes in its marketing
  
  
• The Big Dirty Secret of large advertising agencies
  
  
• The one huge Advertising Truth you must explain to your client
  
  
• An "A/B test" comparing two radio recruitment spots: One produced 960% greater response than the other!
  
  
• A simple principle that enables you instantly to analyze & fix an underperforming commercial
  
  
• What your commercial must do before it offers to solve a consumer problem
  
  
• The Car Dealer's Secret. (Knowing this will earn you far more than the cost of this seminar.)
  
  
• How to sell without "facts & figures"
  
  
• What a radio commercial can do that a TV spot cannot. (Have you taught this to all your clients?)
  
  
• Selling via Newspaper vs. selling via Radio
  
  
• A legendary ad expert's secret to selling with 100% effectiveness

Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)

• The one key thing you must do before you write a single word
  
  
• The Unique Selling Proposition — and how to determine it for every client
  
  
• The three indispensable elements of your Core Message
  
  
• The difference between "branding" and "throwing your money away"
  
  
• Call to Action (CTA)
  
  
• How to anticipate (and overcome) objections within the spot
  
  
• Primacy & Recency
  
  
• The sole purpose of the opening line of your commercial. (Once you've learned this, your entire writing style will change.)
  
  
• Phone numbers
  
  
• Street addresses
  
  
• Fallacy of the Shotgun Effect
  
  
• The one thing you never should say when promoting a website

Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)

Dan O'Day is radio's commercial copywriting guru. He has taught radio stations, ad agencies and business owners in 34 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser.

Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)