“I truly believe this is the most important ‘Radio’ book of the 21st
. If you’re working in radio today and you want to be working
in radio 5 years from today, you need this book.”
— Dan O’Day

by Larry Rosin

(60-page e-book) (PDF format)


I admit it: I’m proud to have had a small connection to The Infinite
. Larry Rosin first unveiled this groundbreaking work at my PD
Grad School. It shook the room, and it went on to shake the entire
radio industry. Here is how one program director described the

“An unbelievably scary story, with a fairy tale ending that only I can control. It ends either with my demise or with me on top of the world.
This must be how the forefathers of radio probably felt: the dawn of
a new era, and we’re leading the way.”

I’m not going to try to convince you. All I can do is tell you I honestly
believe every radio station owner, manager and program director
should read this book — today.

In fact, I don’t have a radio station. But The Infinite Dial almost
immediately changed the way I run my own business. If you’re in the
radio business and plan to stay in the business, I hope you’ll
download this book right now.

Yes, you can read it today. You’ll probably devour the entire 60-page
book in a single sitting — and then rush to save your radio station.

As always with our e-books, if you judge a book by its size — forget
about this one and get yourself a copy of WAR AND PEACE. While
The Infinite Dial is “an easy read,” it’s for serious radio professionals


Warning: Some of today’s radio jobs will be virtually extinct 10 years
from now. Individual station “pipelines” will become increasingly less
valuable — much sooner than you probably expect.

How will you compete with a radio dial that is infinitely long, in a
marketplace that offers consumers more choices than they can
possibly take advantage of?

What radio stations will survive and prosper? What must stations do
to survive?

Larry Rosin, radio visionary and President of Edison Media
Research, gives you specific suggestions on how to prepare now to
ensure that your station and your career will thrive.

You Will Learn:

  • Retronym — Why you need to know what this word means and
    how it affects your radio station

  • The Long Tail and Radio

  • How radio can thrive in an On-Demand World

  • The misguided (and potentially deadly) belief that radio is
    invulnerable to competition from new technologies

  • Preparing for Stage Three of the Internet: It will be as critical to the
    radio industry as Stage Two has been to the recording industry.

  • Why we need to claim ownership of new technological disruptions
    (rather than try to ignore them)

  • The recent, radical drops in at-work radio listening and in-home
    radio listening

  • Change of emphasis from “the format” to “the show”

  • Why radio can and should control (and profit from) the podcasting

  • One simple podcast idea that any radio station could run with tomorrow — making money from the very first day

  • Why your station needs to control the audience’s online audio

  • Why radio’s time-honored value of “Consistency” might have to
    change drastically

  • Why there probably will be a re-emergence of the importance of
    the “DJ”

  • Why we need not only to embrace change but to bring change to
    our listeners

  • Why radio stations need to focus less on their platform and more
    on their content

  • Why small market radio actually has greater Internet opportunities
    than large market stations
 Order your copy now for just $27. 

The Infinite Dial is a 60-page e-book (PDF format), available for
immediate download.

Your book can be read (and printed) from any computer that has
Acrobat Reader (Version 4.0 or higher).

by Larry Rosin

(60-page e-book) (PDF format)

Immediate delivery! When you submit your order, you’ll be able to download this valuable book immediately.

 Order your copy now for just $27.