RADIO IMAGING — THE PROCESS:
How I Do What I Do, And Why
by John Frost
1-Hour, 20-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O'Day:
If you’re serious about radio station imaging, you already know who
John Frost is. His work is unique, brilliant, and wildly entertaining.
Hearing him play lots of examples and explain where the ideas came
from and what he was trying to accomplish? If you’re serious about radio
station imaging, downloading this audio seminar is a no-brainer.
Here’s John’s own description of this audio seminar:
"I've devoted my career to challenging the
conventions of how Radio does stuff...or, at least,
how radio sounds while doing stuff. I have become
adept at positioning and repositioning and re-
repositioning stations, morning shows and
promotions. I think weird.
"I love the creative radio work I hear from others
'out there'...I love everyone who endeavors to help
keep radio fun. Radio should be fun. Fun to work
in, fun to create, and fun to listen to.
"Radio is both an art and a science...and I
believe needs both to continue thriving.
"The seminar title says it all. For 80 minutes you
will be sucked into the vortex of my daily radio
creative process. I'll do my best to show you
exactly what I do, how I do it, and why."
John Frost may be the single biggest influence
on the sound of radio station imaging,
worldwide, over the past 20 years. Following
his 14 years creating groundbreaking imaging for
KROQ/Los Angeles, Frost has spent the past
decade pushing forward the evolution of station
imagining with Frostbites Online, having
produced over 15,000 bits, campaigns,
sweepers, promo starters, beds and effects.
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