IF I KNEW THEN WHAT I KNOW NOW
by Lee Masters
78-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O’Day:
This is an overlooked treasure, and it bugs me that more radio programmers haven't heard it. I learned a lot from this presentation.
Click on player above to hear a sample.
Then you went on to run a second, highly niched cable TV operation.
What lessons do you think you could bring back to radio? What would you do differently?
When he created this presentation exclusively for PD Grad School, Lee Masters was President and CEO of E! Entertainment television. Before joining E!, he was Executive Vice President and General Manager of MTV. Prior to MTV, Masters spent 20 years in radio as a disc jockey, programmer, and station owner.
In other words....
He knows a lot of cool stuff.