“Any program director who doesn’t take advantage of this incredibly revealing, exclusive research deserves the lower ratings that are sure to come to his or her radio station.”|
— Dan O’Day
(70-page e-book) (PDF format)
PROGRAMMING & MARKETING
TO MEN & TO WOMEN
by Larry Rosin
Men and women are different!
Especially when it comes to how and why they listen to radio.
But the PDs who think, “Oh, just play something that’s good to dance to” or “Just play sappy romantic songs” and women will flock to their stations are...
Well, how can we say this diplomatically?
Those PDs are really, really ignorant.
Larry Rosin, President of Edison Media Research, has conducted in-depth, exclusive research to uncover the mysteries behind the different ways women and men “consume” radio.
Not just a recitation of dry, academic “facts.” Rosin gives you specific guidelines to follow to strengthen your station’s appeal to the gender you most want to attract.