Dan O'Day's Radio & Voice Over Seminars



ADVANCED PRINCIPLES OF STATIONALITY
by Daniel Anstandig

107-Minute Audio Seminar; Instant Download!


Every successful radio station has a distinctive personality — a
"stationality." Daniel Anstandig will teach you....

  • How to create a one-to-one connection to your listener...every
    time

  • How to achieve "Remarkable Stationality" (and how to objectively
    measure it when you've achieved it)

  • A step-by-step guide for crafting your own unique Stationality

  • How to re-craft your station's goals for remarkable results

  • How your hallway culture affects the listener's experience

  • How to understand your target

  • How listeners make decisions about your radio station

  • How to create listener beliefs

  • The power of Validation

  • How to use focus groups wisely (rather than asking them to
    program your station)

  • How to deliver your station's message in a way that actually gets
    heard in today's overcommunicated society

  • Music and Stationality

  • How the 24-Hour Society has changed radio's challenges

  • How the Global Society has changed radio's challenges

  • News and Stationality

  • Personalities and Stationality

  • Tone, Tempo and Stationality

  • How to analyze the characteristic patterns of your competition
    and their Stationality

  • How to use promotions to create a brand experience
 Download your mp3 copy now for just $29.
(107-Minute Audio Seminar, Instant Download) 

Daniel Anstandig is President of McVay New Media, working
with media companies to develop their brand audience and
revenue in the digital world. Recognized by Billboard magazine
as one of the top five innovators in media, Anstandig oversees
New Media clients including Clear Channel Radio Interactive
and their 800+ online brands, recording artists Jewel and Jim
Brickman, Mental Floss magazine, TM Century, Legato Cafe,
and broadcast stations across America.

 Download your mp3 copy now for just $29.
(107-Minute Audio Seminar, Instant Download) 

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