CAREER & VOICEOVER PRODUCTS

CRITIQUES BY DAN O'DAY
From the basics to produced comedy bits ... from music intensive announcing to on-air phoners. You'll HEAR excerpts followed by O'Day's expert analysis.

THE RADIO ENTERTAINER starring Dr. Don Rose & Gary Owens
Moderator Dan O'Day says, "Of all the sessions I've ever been involved with - at PD GRAD SCHOOL, at my other seminars, at conventions & conferences - THIS absolutely was the most profound, most memorable of them all ... This session turned out to be so inspiring, so emotional, so unlike anything you've ever experienced! All I can say is, "You should have been there when it happened." But now, for a limited time, at least you can hear every word ... as you get a taste of what it was like to be in the same room with these two radio giants.

ADVANCED VOICEOVERS: Getting Your Performance Off The Page
Cindy Akers, an innovative and highly effective talent coach, has opened the doors for many performers' careers. She's produced the demo tapes of Hollywood's leading voice actors and helped them land gigs by improving their performances ten-fold. In this exclusive workshop, Cindy shows you how to get "off the page" and discover what she calls your "signature read," improving your voice acting performance as well as your ability to get much more out of the people who voice your own copy and production.

HOW TO MAKE MONEY IN VOICEOVERS ... Even If You DON'T Live in New York or L.A.!
If you're serious about establishing a thriving side career in voiceovers, this might be the best investment you'll ever make. JULIE WILLIAMS is a 17-year broadcast veteran who made enough money doing voiceovers (Coca-Cola, Union Carbide, Disney World, etc., as well as tons of regional and local accounts) that finally she gave up full-time radio to concentrate on her commercial "sideline" ... in San Antonio, Texas!

FROM FULLTIME RADIO TO FULLTIME VOICEOVERS
Here are four former radio people who now make their livings entirely via voiceover and/or writing/producing/voicing — two as top Hollywood talents, one as the owner of his own radio boutique ad agency, another as one of the hottest station imaging voices on the planet.

DIALECTS FOR ACTORS by James A. Watson
Professional actor, voice-over artist, and dialect expert James A. Watson takes you step-by-step through French, Japanese, Irish, Spanish, Italian, German and THREE types of British dialects.

IN YOUR OWN VOICE with Melanie Chartoff, James Hampton, Jack Riley, William Schallert
Four of Hollywood's most brilliant, most successful character actors have built their careers on the most challenging acting assignment of all: "Being yourself" on-camera, on-mic, on command. They make it seem so easy. But delivering scripted dialog in a manner that sounds as though they're "just talking naturally" is much more difficult than big, bombastic histrionics. These four remarkable talents — all of whom are among the most active Hollywood voice actors — share their secrets for making commercial scripts come to life. (Wait until you hear their "cold reading" of commercial copy!)

COMEDY & SHOW PREP

CHEAP RADIO THRILLS
The legendary L.A. Air Force morning show & production package — digitally remastered on CDs!

DORK-A-PELLAS
A 99-cut CD filled with original, mildly obnoxious jingles.


DORK-A-PELLAS VOLUME TOO
99 more great, stupid jingles & beds.

MORNING MADNESS
Continuing the tradition of CHEAP RADIO THRILLS, L.A. Air Force proudly presents 99 cool tools to prevent your morning show from sounding normal.

SILLY SHOW SPONSORS
GARY OWENS - radio's best-known and funniest voice - is YOUR show's very own announcer, interrupting to remind your listeners, "This portion of the show is being brought to you by..." - followed by one of 250 wonderfully silly sponsor lines.

TRAINING:

• HOW TO CREATE WORLD-CLASS COMEDY ON DEMAND by Ken Levine, Dan O'Day, Ron Osborn, Stevens & Grdnic
• HOW TO CREATE POWERFUL BENCHMARKS FOR YOUR SHOW by Gary Burbank, Terry Dorsey, Jake Edwards, Dan O'Day
• SHOW PREP: MAKING EVERY BREAK COUNT
• STAYING CREATIVE UNDER PRESSURE! by Gerry Tabio
• WRITING & PRODUCING RADIO COMEDY by Dan O'Day

JINGLES

DORK-A-PELLAS VOLUME TOO

AIRCHECKS

INSIDE GARY BURBANK
An up-close-and-personal look at the guy many people say is the best disc jockey ever.

THE STORY OF CHICKENMAN
The original, complete & unexpurgated story of the most fantastic crimefighter the world has ever known! This 14-CD set includes all 273 episodes plus generous bonus material and an autographed photo of the Winged Wonder himself!

THE COMPLETE SECRET ADVENTURES OF THE TOOTH FAIRY
Dick Orkin's adventures of Dr. Newton Snookers are captured in this fully-remastered 11-CD set. Includes all 325 episodes — every episode ever broadcast — plus fantastic bonus material and your very own Tooth Ranger card!

AIRCHECK GOLD PACKAGE
Get the 6 must-have aircheck collections and SAVE OVER 60%!!!
• THE GREATEST SHOWS ON EARTH, Vol. 1
• THE GREATEST SHOWS ON EARTH, Vol. 2
• THE GREATEST SHOWS ON EARTH, Vol. 3
• THE GREATEST SHOWS ON EARTH, Vol. 4
• THE GREATEST SHOWS ON EARTH, Vol. 5
• Plus: THE BASEMENT TAPE — a personalty radio must-have!

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SALES & CREATIVE

PRODUCTION MUST-HAVES

SONIC INFUZION
Sonic Infuzion, created by Ian Sturgeon of Big Fish Production, overflows with 99 dynamite tracks. Each effect has its own track, so no indexing is needed. Hits, scratches, funky music beds, rock music beds, sound beds, and beat beds with change-ups. Plus, the final track contains all 99 effects. There's no fancy packaging, so we're able to offer it at a lower price than many competing products.

SONIC INFUZION, VOLUME 2
The long-awaited follow-up to one of radio's most popular production discs. The first third of this audio CD contains shorter hits and beeps that are usually under three seconds long. The next thirty-three tracks are Pads and Drones, with an average length of fifteen seconds. The final thirty-three tracks are various beat-beds that run around thirty seconds.

AUDIO SOFA

Produced especially for overworked production guys & gals by multi-Mercury Award winner Steve McKenzie, Audio Sofa breathes new life into your station imaging. Grab this CD, rip it to your hard drive, and relax with Audio Sofa!

THE CHRISTMAS PRODUCTION PACKAGE

Holiday commercials & promos will stop being an annual headache! This L.A. Air Force package contains 209 Christmas music beds, stagers, chimes, patterns, novelties, SFX, and promo beds.

"Thank you, thank you! I just loved the CHRISTMAS PRODUCTION PACKAGE! This was the first year that I could actually do different backgrounds for almost all of our commercials. I am more than pleased ... I am thrilled with the variety and the quality."

THE FUTURE — Vols. 1-4

THE FUTURE — Volume 5! Jimmy "Fish" Ocean of Radio Imaging has created an awesome CD filled with 99 tracks of cool sounding bleeps, separators, starters, rewinds, explosions, scratches, record manipulations, drones, textures ... and sounds we don't even have a name for. Because Fish cut us a great deal on this CD of short effects — and because there's no fancy packaging — we're able to offer it to you at the lowest price ever for a CD in this series!

MURDER!
Create lethal station promos for YOUR station - the kind that would be impossible without this dangerous new killer collection of promo stabs, copy beds and awesome sound effects never before available! NOT a production library; this single CD contains 99 very specific audio weapons to add spice, energy & excitement to your promos!

POWER PARTS
L.A. Air Force brings you 720 stabs, swells, closers, patterns, beds, bells, riffs, licks, openers, sweeps, logos, builds, bullets, bursts, effects, fanfares, shots, glissandos, chimes, pads, downslides, punctuators, stars, explosions, stagers, plucks, intros, lasers and other goodies to make your productions sound fantastic!

PROMO DRAMATICA
Take your produced station promos to impact levels previously unimaginable ... deep into the Theater of the Mind. The heart of Promo Dramatica is its superb collection of original, truly dramatic imaging music for radio. Some of it is lighthearted; much of it is suspenseful; ALL of it delivers the kind of tension that forbids your listeners to change stations. This CD's 99 cuts also include some terrific tags, stabs, and closers, as well as five different, energy-driven telephone beds & stagers.

TIME & SPACE TRAVEL
Quick! Find some medieval-style music for the Shakespearean Festival spot! Do we have any "Charleston" dance music for our Roaring '20s promo? Or some great doo-wop for the Sock Hop contest rules? How about some beach party music or '60s surf sound? You get the idea ... 99 cuts set the time & mood! This is also an effective morning show tool for comedy bits and thematic beds. From medieval guitar to the Beatles beat, from Jamaica to China and all points in between, this is your ticket to any time, any place you want your listeners to go! This CD saves you from those runs to the local record stores in search of "special" beds.

ALSO CHECK OUT:

JUST :30s — BEDS PACKAGE

JUST :60s — BEDS PACKAGE

IMAGING TOOLS

DAVE FOXX'S SWISS ARMY KNIFE RADIO IMAGING KIT
Dave Foxx is Creative Services Director of Z100/New York. He's won dozens of production awards, produced a platinum record, and is the "voice guy" for almost 40 radio stations from Bakersfield and New York to Tokyo and Paris. For 2½ hours, Dave shares his endless bag of tricks for creating ear-catching, attention-grabbing, audience-pleasing, ratings-enhancing station imaging. 2½ hours on 2 CDs.

EXTRAORDINARY STATION IMAGING: WHEN A WHISPER BECOMES A SCREAM by Nick Michaels
Voiceover giant Nick Michaels has been called "one of the most believable voices on earth." His clients include major market television and radio stations across America. CNN's worldwide voice for topical promotion. National commercials for major brands like Excedrin and Coca-Cola. Blunt, brilliant, opinionated, and intensely creative, Nick will change forever the way you perceive "station imaging" — most stations do it exactly wrong!

ALSO:

• SONIC INFUZION
• SONIC INFUZION, VOLUME 2

PROGRAMMING, PROMOTIONS, MARKETING

YOUR RADIO PROMOTION BLUEPRINT by Doug Harris
Follow Doug Harris' blueprint for promotional success and accept his challenge to do something every station in your market — every station in your format — will envy. 2-CD set.

THE POWER OF CULT BRANDING by BJ Bueno
With clients like Coke, Apple, and The Magic of David Copperfield, BJ Bueno is in an elite class of creative strategists. He's the co—author of THE POWER OF CULT BRANDING, the best-seller that received rave reviews from Al Reis, Jack Trout, Jay Conrad Levinson, etc.  2-CD set.

18 GREAT NEW PROMOTIONS THAT ADD LISTENERS, INCREASE TIME-SPENT-LISTENING, MAKE MONEY AND LOSE 20 POUNDS EFFORTLESSLY by Doug Harris
Okay, your weight loss may vary. Otherwise, we stand behind the title of this information-packed presentation 100%.

RADIO MEGA-MARKETING by Beau Phillips
One of the highest-rating sessions in the history of PD GRAD SCHOOL! To make quantum leaps in ratings & revenue performance, you have to generate distinctive competitive advantages. Mega-Marketing is a revolutionary system of focused, efficient station promotion - a system that converts big ideas into non-traditional revenue streams.

The Original! THIS BUSINESS OF RADIO PROGRAMMING by Claude & Barbara Hall.
Long out-of-print, this 1977 "bible of radio" offers a rich, full history of contemporary radio programming. You will hear first-hand from some of the giants who virtually created contemporary radio ... including Bill Stewart, Chuck Blore, Bill Drake and Ron Jacobs. You'll also get candid, in-depth interviews with legendary personalities including Don Imus, Robert W. Morgan, Gary Owens and Charlie Tuna. The birth of Top 40 ... the creation of Boss Radio ... radio wars won & lost ... promotional ideas that will be as powerful tomorrow as they were when first developed ... "This Business Of Radio Programming" is, quite simply, the best book on radio programming ever published.

25 WAYS TO IMPROVE YOUR RADIO STATION TOMORROW by Mike McVay
If you're not already #1 in your market, this seminar will help you get there. If your station does already have great ratings, you'll learn how to squeeze out another half-point or more. 2-CD set.

HOW TO MAKE PEOPLE LISTEN LONGER by Dan O'Day
One of Dan O'Day's most popular (and most valuable) seminars! There are only two ways to improve your ratings: increase the size of your audience (Cume) ...or increase your overall Time Spent Listening (TSL). You will learn easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.

DEFINING YOUR STATION'S UNIQUE LISTENING PROPOSITION by Dan O'Day
There are more than 20,000 radio stations in the world ... but only a handful of differentiated formats. How do you keep your on-air product fresh when your music and other features are familiar ... even predictable? In this groundbreaking seminar, Dan O'Day takes you by the hand and starts you on the road to unique, broad-based programming strategies designed to make everything you do on your station fresh, original, and compelling ... by staking out your own "Unique Listening Proposition."

CONTEXTUAL PROGRAMMING: THE ONLY WAY TO WIN IN A COMPETITIVE MARKET by Dan O'Day It's not enough to play songs, provide information, and make a lot of noise in the marketplace. Not anymore. There's too much competition for your audience's attention — and not just from other radio stations. 2-CD set. IN-CAR LISTENING: CAN RADIO DEFEND ITS TURF? by Larry Rosin The president of Edison Media Research gives you a comprehensive look at the battle for entertainment and information in the car. High-quality audio cassette. YOUR NEWS DEPARTMENT — PROFIT EATER OR PROFIT MAKER? by Holland Cooke A terrific session for any station that broadcasts news in any way, whether 24/7 or only briefly within a music format. Priceless secrets for creating synergy with a local TV station ... and Holland Cooke's "two cell phone" idea is worth the price of this entire audio seminar! High-quality audio cassette.

PUBLIC RADIO GOLD
Save on two essential tapes for public broadcasters: "Public Radio & Personality" and "Fundraising As Programming."

RADIO WARFARE by Michael Albl
When you talk about "radio warfare," only one company in the world comes to mind: Clear Channel. Michael Albl holds the title of Clear Channel's "Vice President of Mental Warfare." And that title isn't a joke; both he and Clear Channel look at radio as a constant battle against anyone who wants a single one of their listeners or a single dollar of their advertising revenue. Michael (who in real life is a very nice guy) will let you in on the secrets of winning your programming & marketing battles in radio's new world order. 2-CD set.

MAXIMIZING YOUR RATINGS by Bob Michaels
Don't ask how, but we convinced the Manager of Radio Programming Services for Arbitron to come to record this seminar for the announced purpose of telling you exactly what steps you can take to manipulate your own ratings! There are some sneaky techniques that are both effective and legal, and Bob Michaels will share them exclusively with you!

WEBSITE PROGRAMMING TOOLS

SALES, NTR, MANAGEMENT TOOLS

RADIO MANAGEMENT PLATINUM COLLECTION
SAVE OVER $70!!!! Here is your ultimate Radio Management package: Nine separate seminars that fill 16 AUDIO TAPES - a world-class education in:
• Employee Motivation
• Sales
• Programming for Managers
• Time Management
• Creating a Service Attitude
• Delegating
• Budgeting
• Critiquing Air Talent

RADIO ADVERTISING: A CRASH COURSE FOR SALESPEOPLE by Dan O’Day
The average profit margin on a re-order is five times greater than the profit on a new order. So why do most radio salespeople concentrate on getting the order and not the re-order? In this exciting, provocative audio seminar, Dan O’Day shows them how to do just that ... by teaching them how to make sure the commercials that air for their clients deliver results. The most common objection salespeople hear on the street is, "I tried radio ... and it didn’t work." This is the seminar that teaches you how to overcome that objection forever! 2-CD set.

SAVE BIG ON SPECIAL COLLECTIONS

• AIRCHECK GOLD PACKAGE

• AIR TALENT GOLD PACKAGE

• CREATIVE & PRODUCTION SUMMIT PLATINUM COLLECTION

• RADIO MANAGEMENT PLATINUM COLLECTION

• RADIO RANCH GOLD PACKAGE

• RESEARCH GOLD PACKAGE

RADIOWEAR

RADIO "CONSOLIDATION" T-SHIRT

"RADIO IS IMAGINATION" T-SHIRT