Toms Lake
Toms Lake's
Products for the Radio Pro...

click here!TIME & SPACE TRAVEL
Quick! Find some medieval-style music for the Shakespearean Festival guest! 99 cuts set the time & mood — an effective morning show tool for comedy bits and thematic beds. From medieval guitar to the Beatles beat, from Jamaica to China and all points in between, this is your ticket to any time, any place you want your listeners to go!

Cluck here!THE STORY OF CHICKENMAN
The original, complete & unexpurgated story of the most fantastic crimefighter the world has ever known! This 14-CD set includes all 273 episodes plus generous bonus material and an autographed photo of the Winged Wonder himself! Click here to learn more or order.

Click on any underlined link for more info and/or audio samples; you'll be asked your country of residence to assure you see correct information.

PRODUCTS FOR PERSONALITIES

click herePERSONALITY PRINCIPLES by Dan OΉDay
A crash course in the fundamentals of personality radio, with numerous recorded examples. Regardless of airshift or format, if you're a PD or air personality, this CD is for you!

HOW TO DISCOVER, DEVELOP, KEEP & GROW CHARACTER VOICES by Patrick Fraley
Most radio production people think "Character Voices" = "Funny Voices." But a successful character voice is a character, not just a voice. Patrick Fraley will teach you the same methods he uses to develop an astonishing array of long-lived characters. These aren't "theoretical exercises;" he's built his own legendary career by putting these techniques to use every day. You'll be amazed at how quickly and effortlessly you will be able to create fresh, original characters. 2-CD set.

click hereMORNING SHOW RATINGS EXPLOSION by Dan O'Day
In this information-packed 6-CD audio seminar — with a running time of nearly six hours — Dan O'Day gives you a blueprint for dominating your competition with 23 proven, powerful morning show strategies! Dan O'Day is radio's premier morning show architect, having coached winning morning shows in 28 different countries.


CAREER & VOICEOVER PRODUCTS

CRITIQUES BY DAN O'DAY
From the basics to produced comedy bits ... from music intensive announcing to on-air phoners. You'll HEAR excerpts followed by O'Day's expert analysis.

click hereADVANCED VOICEOVERS: Getting Your Performance Off The Page
Cindy Akers, an innovative and highly effective talent coach, has opened the doors for many performers' careers. She's produced the demo tapes of Hollywood's leading voice actors and helped them land gigs by improving their performances ten-fold. In this exclusive workshop, Cindy shows you how to get "off the page" and discover what she calls your "signature read," improving your voice acting performance as well as your ability to get much more out of the people who voice your own copy and production.

FROM FULLTIME RADIO TO FULLTIME VOICEOVERS
Here are four former radio people who now make their livings entirely via voiceover and/or writing/producing/voicing — two as top Hollywood talents, one as the owner of his own radio boutique ad agency, another as one of the hottest station imaging voices on the planet.

DIALECTS FOR ACTORS by James A. Watson
Professional actor, voice-over artist, and dialect expert James A. Watson takes you step-by-step through French, Japanese, Irish, Spanish, Italian, German and THREE types of British dialects.


COMEDY & SHOW PREP

Click here for Cheap Radio Thrills!CHEAP RADIO THRILLS
The legendary L.A. Air Force morning show & production package — digitally remastered on CDs!

DORK-A-PELLAS

A 99-cut CD filled with original, mildly obnoxious jingles.


DORK-A-PELLAS VOLUME TOO

99 more great, stupid jingles & beds.

MORNING MADNESS
Continuing the tradition of CHEAP RADIO THRILLS, L.A. Air Force proudly presents 99 cool tools to prevent your morning show from sounding normal.

click here!SILLY SHOW SPONSORS
GARY OWENS - radio's best-known and funniest voice - is YOUR show's very own announcer, interrupting to remind your listeners, "This portion of the show is being brought to you by..." - followed by one of 250 wonderfully silly sponsor lines.


JINGLES

SHOUTS!
When you really want to make a point, make it with Shouts! 198 shouts for just about every radio occasion. Produced by TM Century, this package originally sold for twice what you'll pay here.

DORK-A-PELLAS

A 99-cut CD filled with original, mildly obnoxious jingles.


DORK-A-PELLAS VOLUME TOO

99 more great, stupid jingles & beds.

MONEYDISC
Meet your New Business Development Secret Weapon! Now even the smallest station can sound major market with Moneydisc: 51 high quality, digitally produced commercial jingles that will land new clients!


PRODUCTION MUST-HAVES

SONIC INFUZION
Sonic Infuzion, created by Ian Sturgeon of Big Fish Production, overflows with 99 dynamite tracks. Each effect has its own track, so no indexing is needed. Hits, scratches, funky music beds, rock music beds, sound beds, and beat beds with change-ups. Plus, the final track contains all 99 effects. There's no fancy packaging, so we're able to offer it at a lower price than many competing products.

SONIC INFUZION, VOLUME 2
The long-awaited follow-up to one of radio's most popular production discs. The first third of this audio CD contains shorter hits and beeps that are usually under three seconds long. The next thirty-three tracks are Pads and Drones, with an average length of fifteen seconds. The final thirty-three tracks are various beat-beds that run around thirty seconds.

AUDIO SOFA

Produced especially for overworked production guys & gals by multi-Mercury Award winner Steve McKenzie, Audio Sofa breathes new life into your station imaging. Grab this CD, rip it to your hard drive, and relax with Audio Sofa!

Click here.THE CHRISTMAS PRODUCTION PACKAGE

Holiday commercials & promos will stop being an annual headache! This L.A. Air Force package contains 209 Christmas music beds, stagers, chimes, patterns, novelties, SFX, and promo beds.

"Thank you, thank you! I just loved the CHRISTMAS PRODUCTION PACKAGE! This was the first year that I could actually do different backgrounds for almost all of our commercials. I am more than pleased ... I am thrilled with the variety and the quality."

''The Future''
THE FUTURE — Vols. 1-4
THE FUTURE — Volume 5!
Jimmy "Fish" Ocean of Radio Imaging has created an awesome CD filled with 99 tracks of cool sounding bleeps, separators, starters, rewinds, explosions, scratches, record manipulations, drones, textures ... and sounds we don't even have a name for. Because Fish cut us a great deal on this CD of short effects — and because there's no fancy packaging — we're able to offer it to you at the lowest price ever for a CD in this series!

click here!POWER PARTS
L.A. Air Force brings you 720 stabs, swells, closers, patterns, beds, bells, riffs, licks, openers, sweeps, logos, builds, bullets, bursts, effects, fanfares, shots, glissandos, chimes, pads, downslides, punctuators, stars, explosions, stagers, plucks, intros, lasers and other goodies to make your productions sound fantastic!

click here!TIME & SPACE TRAVEL
Quick! Find some medieval-style music for the Shakespearean Festival spot! Do we have any "Charleston" dance music for our Roaring '20s promo? Or some great doo-wop for the Sock Hop contest rules? How about some beach party music or '60s surf sound? You get the idea ... 99 cuts set the time & mood! This is also an effective morning show tool for comedy bits and thematic beds. From medieval guitar to the Beatles beat, from Jamaica to China and all points in between, this is your ticket to any time, any place you want your listeners to go! This CD saves you from those runs to the local record stores in search of "special" beds.

ALSO CHECK OUT:

JUST :30s — BEDS PACKAGE

JUST :60s — BEDS PACKAGE


IMAGING TOOLS

click hereANATOMY OF A STATION PROMO
How would you like to be in the studio with Z-100's legendary radio imaging guru Dave Foxx as he builds a real station promo in real time? In this one-of-a-kind presentation, Foxx builds not one but several promos — using volunteer voices — on a digital work station. 2 CDs.

DAVE FOXX'S SWISS ARMY KNIFE RADIO IMAGING KIT
Dave Foxx is Creative Services Director of Z100/New York. He's won dozens of production awards, produced a platinum record, and is the "voice guy" for almost 40 radio stations from Bakersfield and New York to Tokyo and Paris. For 2½ hours, Dave shares his endless bag of tricks for creating ear-catching, attention-grabbing, audience-pleasing, ratings-enhancing station imaging. 2½ hours on 2 CDs.


INSTANT RADIO STATION:
You can't buy this incredible library. But you can lease it for the next 99 years ... for 99 dollars! The Instant Radio Station comes on five CDs containing over 1,500 carefully listed items, which can be digitally broken down to over 2,500 usable individual radio promo elements!

MURDER!
Create lethal promos for YOUR station - the kind that would be impossible without this dangerous new killer collection of promo stabs, copy beds and awesome sound effects never before available! NOT a production library; this single CD contains 99 very specific audio weapons to add spice, energy & excitement to your promos!

click here!PROMO DRAMATICA
Take your produced station promos to impact levels previously unimaginable ... deep into the Theater of the Mind. The heart of Promo Dramatica is its superb collection of original, truly dramatic imaging music for radio. Some of it is lighthearted; much of it is suspenseful; ALL of it delivers the kind of tension that forbids your listeners to change stations. This CD's 99 cuts also include some terrific tags, stabs, and closers, as well as five different, energy-driven telephone beds & stagers.

EXTRAORDINARY STATION IMAGING: WHEN A WHISPER BECOMES A SCREAM by Nick Michaels
Voiceover giant Nick Michaels has been called "one of the most believable voices on earth." His clients include major market television and radio stations across America. CNN's worldwide voice for topical promotion. National commercials for major brands like Excedrin and Coca-Cola. Blunt, brilliant, opinionated, and intensely creative, Nick will change forever the way you perceive "station imaging" — most stations do it exactly wrong!

ALSO:

• SONIC INFUZION
• SONIC INFUZION, VOLUME 2


SALES & CREATIVE

click hereRADIO ADVERTISING: A CRASH COURSE FOR SALESPEOPLE by Dan O’Day
The average profit margin on a re-order is five times greater than the profit on a new order. So why do most radio salespeople concentrate on getting the order and not the re-order? In this exciting, provocative audio seminar, Dan O’Day shows them how to do just that ... by teaching them how to make sure the commercials that air for their clients deliver results. The most common objection salespeople hear on the street is, "I tried radio ... and it didn’t work." This is the seminar that teaches you how to overcome that objection forever! 2-CD set.

click here!STORYSELLING: The Art & Craft of Selling With Radio Advertising Stories
You've heard people extol the virtues of using stories in advertising. But telling a copywriter, "Tell a story" is like advising a would-be comedy writer, "Write a funny script." Dan O'day gives you the most important aspect of any form of writing — its structure. 2-CD set.

WHEN THE CLIENT INSISTS ON VOICING THE COMMERCIAL
No, some clients never should voice their own commercials. Yes, sometimes they will insist and you will have no choice. That does not mean you're doomed to a listless, fingernails-on-blackboard performance that will drive away listeners and doom the campaign to failure. Radio advertising guru Dan O'Day explains and demonstrates the strategies that he and others have used to create winning campaigns even when forced to use the client's voice. Lots of audio examples — including numerous, dramatic "before & after" illustrations!

HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING
The ultimate, comprehensive guide to creating the kind of radio advertising that produces results for the advertiser ... and re-orders for the radio station and/or ad agency! Radio advertising guru Dan O'Day has produced an astonishingly detailed, 7-hour audio seminar on six CDs, painstakingly indexed to maximize your ease in accessing the information you need.

click here INTERNATIONAL RADIO CREATIVE & PRODUCTION SUMMIT 2005: THE COMPLETE AUDIO RECORD

“An absolute radio reality check. The Summit strips our biz down to the bones and feeds me with the tools I need to rebuild the beast.”

“I can't believe I'm going to say this... but I can't wait to get back to work! I've learned so much! I feel more confident in my abilities, in the skills I've learned here, and in my ability to take this to further my career!”

“A fantastic weekend! My head is filled with so much great information that I can't wait to get back and apply. I have a great blueprint to bring back to the station and take us to the next level. I also feel like I have a great advantage over those who didn't attend!”

SUMMIT 2003 - THE COMPLETE AUDIO RECORD
This was the Summit that had it all. Get insightful new techniques from Dick Orkin, Christine Coyle, Gary Burbank and Dan O'Day, plus special guests Nancy Cartwright, Gary Owens and Fred Willard. Now you can hear all 13½ hours on 12 compact discs at about ONE TENTH of what it cost attendees of this landmark International Radio Creative & Production Summit.

SUMMIT 2002: THE COMPLETE AUDIO RECORD
Nearly 16 hours of actual seminar time! Hear every single minute of the Summit with Dan O'Day, Radio Ranch's Christine Coyle and imaging guru Nick Michaels ... and SAVE $2,000!

MAKING YOUR CASE
After two years of exhaustive research, Dan O'Day distilled the methods used by top trial attorneys to convince judges & juries into a unique seminar that shows you how to use those methods to convince your targeted listeners to act on your sales message! We absolutely guarantee you've never seen or heard anything like this session.

click here
HYPNOTIC RADIO ADVERTISING by Dan O'Day

In this extraordinary, groundbreaking, four-hour audio seminar - recorded in-studio, for maximum clarity - Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.

IT WORKS ON PAPER; WHY DOESN'T IT SOUND SO GREAT? by Christine Coyle
You've expended huge amounts of time, talent and energy writing the perfect radio commercial. Wow! Sure looks great on paper! So when it comes time to record, why doesn't it seem to be coming together? It's not as funny, as sharp, as dramatic as it sounded in your head. Click here for the answer!

COMMERCIAL EMERGENCY! — THE BOOK OF RADIO COMMERCIAL HEADLINES
An ingenious, one-of-a-kind compendium of hundreds of headlines to jump-start your creative process. These are not designed to simply copy word-for-word. Instead, they're here to suggest brand-new ideas that never would have occurred to you otherwise. COMMERCIAL EMERGENCY! is a lifesaver for overworked copywriters everywhere!

NEVER TALK TO STRANGERS by Dick Orkin
Wouldn't you like listeners to turn the radio UP when your commercials and promos come on?

HOW TO INTERVIEW THE CLIENT by Dick Orkin & Dan O'Day
Dan O'Day & Dick Orkin interview an honest-to-goodness, real live advertiser, in the process revealing all of their secret little tricks for digging past the superficial, past the unimportant, past the B.S.

THE HOT SEAT: SOLVING YOUR CLIENT CHALLENGES by Dick Orkin & Dan O'Day
Look like an absolute genius when you share these great new ideas with your clients!

MONEYDISC
Meet your New Business Development Secret Weapon! Now even the smallest station can sound major market with Moneydisc: 51 high quality, digitally produced commercial jingles that will land new clients!


PROGRAMMING, PROMOTIONS, MARKETING

click hereYOUR RADIO PROMOTION BLUEPRINT by Doug Harris
Follow Doug Harris' blueprint for promotional success and accept his challenge to do something every station in your market — every station in your format — will envy. 2-CD set.

THE POWER OF CULT BRANDING by BJ Bueno
With clients like Coke, Apple, and The Magic of David Copperfield, BJ Bueno is in an elite class of creative strategists. He's the co—author of THE POWER OF CULT BRANDING, the best-seller that received rave reviews from Al Reis, Jack Trout, Jay Conrad Levinson, etc.  2-CD set.

RADIO MEGA-MARKETING by Beau Phillips
One of the highest-rating sessions in the history of PD GRAD SCHOOL! To make quantum leaps in ratings & revenue performance, you have to generate distinctive competitive advantages. Mega-Marketing is a revolutionary system of focused, efficient station promotion - a system that converts big ideas into non-traditional revenue streams.

click here!The Original! THIS BUSINESS OF RADIO PROGRAMMING by Claude & Barbara Hall.
Long out-of-print, this 1977 "bible of radio" offers a rich, full history of contemporary radio programming. You will hear first-hand from some of the giants who virtually created contemporary radio ... including Bill Stewart, Chuck Blore, Bill Drake and Ron Jacobs. You'll also get candid, in-depth interviews with legendary personalities including Don Imus, Robert W. Morgan, Gary Owens and Charlie Tuna. The birth of Top 40 ... the creation of Boss Radio ... radio wars won & lost ... promotional ideas that will be as powerful tomorrow as they were when first developed ... "This Business Of Radio Programming" is, quite simply, the best book on radio programming ever published.

25 WAYS TO IMPROVE YOUR RADIO STATION TOMORROW by Mike McVay
If you're not already #1 in your market, this seminar will help you get there. If your station does already have great ratings, you'll learn how to squeeze out another half-point or more. 2-CD set.

click here!CONTEXTUAL PROGRAMMING: THE ONLY WAY TO WIN IN A COMPETITIVE MARKET by Dan O'Day
It's not enough to play songs, provide information, and make a lot of noise in the marketplace. Not anymore. There's too much competition for your audience's attention — and not just from other radio stations. This intensive seminar will challenge the way you do just about everything on your station. It might make you uncomfortable, as you are forced to choose: Do you want to continue to follow the radio herd, or do you want to break away and become the leader of the pack? 2-CD set.

RADIO WARFARE by Michael Albl
When you talk about "radio warfare," only one company in the world comes to mind: Clear Channel. Michael Albl holds the title of Clear Channel's "Vice President of Mental Warfare." And that title isn't a joke; both he and Clear Channel look at radio as a constant battle against anyone who wants a single one of their listeners or a single dollar of their advertising revenue. Michael (who in real life is a very nice guy) will let you in on the secrets of winning your programming & marketing battles in radio's new world order. 2-CD set.

MAXIMIZING YOUR RATINGS by Bob Michaels
Don't ask how, but we convinced the Manager of Radio Programming Services for Arbitron to come to record this seminar for the announced purpose of telling you exactly what steps you can take to manipulate your own ratings! There are some sneaky techniques that are both effective and legal, and Bob Michaels will share them exclusively with you!


WEBSITE PROGRAMMING TOOLS

YOUR RADIO STATION WEBSITE
A two-hour crash course (but WITHOUT any needless technical jargon) on exactly what it takes to make a successful station website. Expect to have many of your preconceived notions about the internet demolished, as Dan O'Day explains why most station websites are so terrible ...and how you can make yours one of the rare exceptions!


CHICKENMAN & THE TOOTH FAIRY

Cluck here!THE STORY OF CHICKENMAN
The original, complete & unexpurgated story of the most fantastic crimefighter the world has ever known! This 14-CD set includes all 273 episodes plus generous bonus material and an autographed photo of the Winged Wonder himself!

THE COMPLETE SECRET ADVENTURES OF THE TOOTH FAIRY
Dick Orkin's adventures of Dr. Newton Snookers are captured in this fully-remastered 11-CD set. Includes all 325 episodes — every episode ever broadcast — plus fantastic bonus material and your very own Tooth Ranger card!


RADIOWEAR

click hereRADIO "CONSOLIDATION" T-SHIRT
For every radio person who has survived the business "consolidation!" Available only to radio people with senses of humor. Not responsible for the reactions of your managers, department heads, vice-presidents, boards of directors or stockholders. Please wear responsibly. Click here for the full view.




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