BEHIND THE COPYWRITING CURTAIN:
A DETAILED CASE STUDY +
A NEW & BETTER
WAY TO BEGIN WRITING YOUR COPY
Dan O’Day
The world’s highest paid freelance radio commercial copywriter takes you behind the scenes for a start-to-finish case study of a recent campaign. How did he research and identify the campaign theme? What battles did he fight with the client, how did he fight them, and (of course) which ones did he win? What methods did he employ to persuade the client to “do the right thing” with their advertising? And...What were the results?
Dan O’Day pulls back the curtain, names names, and reveals all. Bonus: For the first time in a public forum, O’Day shares a revolutionary new way of beginning any new copywriting assignment. Not a method or a technique; it’s an amazing tool that just might change the way you approach your new copywriting task, too.
THE CRITICAL VOICEOVER SKILL:
TEXT ANALYSIS
Patrick Fraley
The single most common weakness of voiceover performers is not knowing how to employ rapid, performance oriented text analysis before they head into the booth. If you don’t know what the story is, you can’t effectively realize it. And there’s always a story somewhere in commercial copy, narration... even promo copy.
(Often the copywriter or the producer doesn’t realize where that story is, but it’s there. And when you spot it and let it guide your performance, the people on the other side of the glass will hear the difference.)
- How to quickly analyze text and
get right to the story
- How to make intuitive choices to realize your personal style
- How to make performance choices
that give you a competitive edge
- How to apply Advanced Storytelling Skills
Nancy Cartwright (voice of Bart Simpson and one of Pat’s students) says, “Pat’s techniques cover everything the pros in the industry expect you to know, but nobody else teaches!”
BUILDING YOUR OWN PROFESSIONAL
NETWORK
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Writers: Would it help to have access to world-class producers and voice talent?
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Voiceover Artists: Would it be valuable for you to leave this year’s Summit with names of a dozen or more producers who would like to use you on future projects?
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Producers: Do you see the value in building your own stable of reliable, talented writers and performers...as well as fellow producers to share new ideas & techniques with? |
We have scheduled this unique session designed to do all of those things.
You will leave this year’s Summit with your own Personal Professional Network.