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RADIO COPYWRITING: How To Write 10- Second Spots By Finding The Boiling Point and Overcoming The Curse of Uniqueness Dan O’Day WORLD PREMIERE! Dan O’Day teaches you another QuickStart Copywriting Technique that will enable you to discover a fresh, new attention-getting approach to your ad campaign fast. The trick is to overcome "The Curse of Uniqueness."                        Plus... 10-second radio commercials are becoming more and more common. Like ’em, hate ’em — it doesn’t matter. If you’re given only 10 seconds in which to sell a client’s product or service (or to promote your station), that does not give you permission to do an inadequate job. O’Day’s "Boiling Point" approach will help you focus on exactly what you should be saying in that precious 1/6 of a minute. VOICE ACTING FOR ADVERTISING Richard Horvitz "My job is to get you to stop thinking as an actor and get you to remember what you feel and think as a human being." To help you get there, Richard Horvitz will teach you the five steps that any writer or performer should follow when a performance or a script "just isn’t right." Writer’s Block? Performance Anxiety? Just go back to Horvitz’s Five Steps. How to enter a Secondary Reality The value of knowing who you are (and how to return to it on demand) Your imagination as a muscle (needs to be exercised) Why & how you need to know who you are when you walk into the room Tearing down the wall of separation between your character and you The folly of "doing it right" The mistake of showing your hand too fully and too quickly Discomfort as your ally BUILDING YOUR OWN PROFESSIONAL NETWORK Writers: Would it help to have access to world-class producers and voice talent? Voiceover Artists: Would it be valuable for you to leave this year’s Summit with names of a dozen or more producers who would like to use you on future projects? Producers: Do you see the value in building your own stable of reliable, talented writers and performers...as well as fellow producers to share new ideas & techniques with? We have scheduled this unique session designed to do all of those things. You will leave this year’s Summit with your own Personal Professional Network.

RADIO STATION IMAGING — THE PROCESS: How I Do What I Do, And Why John Frost WORLD PREMIERE!   "I’ve devoted my career to challenging the conventions of how Radio does stuff...or, at least, how radio SOUNDS while doing stuff. I have become adept at positioning and repositioning and re-repositioning stations, morning shows and promotions. I think weird.    "I love the creative radio work I hear from others ’out there’...I love everyone who endeavors to help keep radio fun. Radio should be fun. Fun to work in, fun to create, and fun to listen to. Fun, Fun, Fun. All aboard the fun bus to Funtown.    "Radio is both an art and a science... and I believe needs both to continue thriving    "My ten years working on Frostbytes has had ups and downs; super successful cycles and some, uh...less successful. But hey, that’s life. The good news is, my stuff these days on Frostbytes is the best I’ve ever done. I say that because A) it’s true, and B) I get to write my own Session Description.    "Speaking of which: The session title says it all. For 90 minutes you will be sucked into the vortex of my daily radio creative process. I’ll do my best to show you exactly what I do, how I do it, and — if I can figure it out — why." CRITIQUE-A-SPOT-OR-DEMO-A-THON Dan O’Day & Nancy Wolfson Want honest feedback on a commercial or promo? Dan O’Day and Nancy Wolfson give instant critiques of spots or voiceover demos brought by Summit attendees. Always entertaining, provocative, insightful, controversial...and occasionally brutal. Be inspired by the work of your fellow Summit attendees...and learn from the feedback they receive. ADMIT vs. SELL: How To Do Voice Acting Without Getting Caught Nancy Wolfson 3-Hour Super Session! Nancy Wolfson returns for her third consecutive Summit Super Session with a brand new workshop. On stage, you don’t want to get caught "acting." In advertising, you don’t want to get caught "selling." If the consumer can sense that you’re there for the money, the authenticity of your endorsement is shot. Why and how you must bury your agenda How to put your "truth" on the table Why "admissions" can be more effective than exultations How to engender trust from the listener How to use your body to get rid of that "announcer" sound How to relax and let the adjectives do the work for you How a touch of cynicism boosts consumer trust Secret Subtext Passwords The one word most people stress that almost never should be leaned on. Note: This is not a theoretical lecture. Come prepared to get onstage and be personally coached by Nancy Wolfson.  Next Page >> [Page 1] [Page 2] [Page 3] [Registration Form] [Download a PDF version of this brochure now!] © 2010 by Dan O'Day http://www.danoday.com