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RADIO PRODUCTION & IMAGING: HOW TO KEEP IT FRESH IN A PREPACKAGED WORLD Dave Foxx WORLD PREMIERE! Z100’s Dave Foxx returns to share his latest discoveries, methods and techniques for maximizing the impact of your production. The complexity & power of creating simple messages How to get listeners to join you in delivering your message How to harness the Power of Chemical Clarification How to make your job Supremely Simple How to discover, identify and clarify your essence How to make your production really shine while doing half the work Lots of audio examples — analyzing how they were created with the use of simplification & clarification CRITIQUE-A-SPOT-A-THON Dan O’Day Want honest feedback on a commercial or promo? Dan O’Day gives instant critiques of spots brought by Summit attendees. Always entertaining, provocative, insightful, controversial... and occasionally brutal. Be inspired by the work of your fellow Summit attendees...and learn from the feedback they receive. VOICE ACTING FOR ADVERTISING Nancy Wolfson 3-Hour Super Session! Nancy Wolfson conducted last year’s Summit Super Session. A typical attendee review: “This session was AMAZING. Nancy taught me more in one day than in the last 3 years about voiceover.” So we’ve invited her to return, with an entirely new workshop. A commercial voice actor’s job is tougher than most other actors’ because: 1) You must give a genuine performance while motivating your audience to take action without “getting caught.” You are doing double duty as both actor and salesperson. 2) Unlike theatre goers, your audience does not volunteer its attention; you need to seize and keep it. Align – Escalate – Solve Leading the witness Acting to entertain vs. acting toward a single, objective, specific goal Creating an authentic, naturally inspired performance Tailoring your energy level to the material Speaking from the most natural zone of your own pitch Presenting your unique perspective clearly, authoritatively, and accessibly Recognizing the patterns in which ad copy is written Isolating the sound and style of your point of view Freeing yourself of the “one size fits all” emotional state of expression

BEHIND THE COPYWRITING CURTAIN: A DETAILED CASE STUDY + A NEW & BETTER WAY TO BEGIN WRITING YOUR COPY Dan O’Day The world’s highest paid freelance radio commercial copywriter takes you behind the scenes for a start-to-finish case study of a recent campaign. How did he research and identify the campaign theme? What battles did he fight with the client, how did he fight them, and (of course) which ones did he win? What methods did he employ to persuade the client to “do the right thing” with their advertising? And...What were the results? Dan O’Day pulls back the curtain, names names, and reveals all. Bonus: For the first time in a public forum, O’Day shares a revolutionary new way of beginning any new copywriting assignment. Not a method or a technique; it’s an amazing tool that just might change the way you approach your new copywriting task, too. THE CRITICAL VOICEOVER SKILL: TEXT ANALYSIS Patrick Fraley The single most common weakness of voiceover performers is not knowing how to employ rapid, performance oriented text analysis before they head into the booth. If you don’t know what the story is, you can’t effectively realize it. And there’s always a story somewhere in commercial copy, narration... even promo copy. (Often the copywriter or the producer doesn’t realize where that story is, but it’s there. And when you spot it and let it guide your performance, the people on the other side of the glass will hear the difference.) How to quickly analyze text and get right to the story How to make intuitive choices to realize your personal style How to make performance choices that give you a competitive edge How to apply Advanced Storytelling Skills Nancy Cartwright (voice of Bart Simpson and one of Pat’s students) says, “Pat’s techniques cover everything the pros in the industry expect you to know, but nobody else teaches!” BUILDING YOUR OWN PROFESSIONAL NETWORK Writers: Would it help to have access to world-class producers and voice talent? Voiceover Artists: Would it be valuable for you to leave this year’s Summit with names of a dozen or more producers who would like to use you on future projects? Producers: Do you see the value in building your own stable of reliable, talented writers and performers...as well as fellow producers to share new ideas & techniques with? We have scheduled this unique session designed to do all of those things. You will leave this year’s Summit with your own Personal Professional Network.