ADVENTURES IN BROADCASTING The Promotion Director's School presents.... FACTORS WHICH MAY CONTRIBUTE TO THE SUCCESS/FAILURE OF A RETAIL PROMOTION... by Doug Harris 1) Is the promotional offer strong enough to capture the interest of the target consumer? 2) Is the client supporting the promotion with sufficient advertising clout? 3) Are the date and time of the promotional activity well chosen? 4) Is the store's inventory well stocked to handle the demand of the promotion? 5) Does the client have sufficient staffing to service the consumer traffic? 6) Is the location suitable? Is it easily accessible? Does sufficient parking or valet service exist? Is it on the "trafficked" side of the street? Is it easy to find? Are there landmarks? Is there any construction in the area? Is the interior attractive, clean, etc? In short... What does the listener/patron have to do in order to participate in this promotion... And is it worth it? @1997 by Doug Harris dough@creativeanimal.com