Articles

• 10 EYE-OPENERS FOR FIRST-TIME STATION MANAGERS
  by Dave Gordon

• 10 TIPS TO PROACTIVE SUCCESS
  by Michael Packer

• 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE
  by Dan O'Day

• 20 QUESTIONS - CATEGORY: FUNNY RADIO COMMERCIALS!
  by Dan O'Day

• A BRIEF, INCOMPLETE HISTORY OF RADIO
  by Dan O'Day with illustrations by Bobby Ocean

• A FEW SUGGESTIONS FOR NIGHTCLUB EVENTS
  by Doug Harris

• ADVERTISING AFTER 9/11 (PDF)
  by Dan O'Day

• ADVERTISING TECHNIQUE: THE POWER OF DELETION (PDF)
  by Dan O'Day

• AIR PERSONALITY'S TEN COMMANDMENTS
  by Dan O'Day

• ANOTHER GREAT SOURCE OF SHOW PREP MATERIAL
  by Dan O'Day

• AVOIDING LAWSUITS

• BAD BEHAVIOR + LONG MEMORIES = PAYBACK TIME
  by Dan O’Day

• BEFORE AIRING YOUR PROMOTION OR CONTEST, ASK:
  by Dan O'Day

• BEFORE YOU BEGIN WRITING A SPOT, ASK...
  by Dan O'Day

• THE CARNIVAL EXPERIENCE
  by Mike McVay

• CLIENT/STATION PARTNERSHIPS
  by Doug Harris

• COMMERCIAL BABBLE/COMMERCIAL CLICHES (Part One)
  by Dan O'Day

• COMMERCIAL BABBLE/COMMERCIAL CLICHES (Part Two)
  by Dan O'Day

• COMMERCIAL COPYWRITING
  by Dan O'Day

• COMMERCIAL COPYWRITERS WITH HEAVY WORKLOADS
  by Dan O'Day

• COMPLETE GUIDE TO MUSIC RESEARCH
  by Dan O'Day

• CONFESSIONS OF A FORMER NEWS BIMBO
  from an e-mail to Dan O'Day

• CONFIDENTIAL RADIO EMPLOYEE SURVEY
  by Dan O'Day

• COPYRIGHT LAWS/MUSIC IN COMMERCIALS
  by Dan O'Day

• COST-EFFICIENT STATION MARKETING
  by John Lund

• CREATING A SENSE OF URGENCY
  by Dan O'Day

• A DJ'S FANTASY
  by Dan O'Day

• DOUG HARRIS' TOP TEN TWISTED, OVER THE EDGE, NOT FOR THE TIMID, POTENTIALLY TASTELESS NIGHTCLUB EVENTS
  by Doug Harris

• EIGHT WAYS FOR A PD TO AVOID BEING A DUMMY
  by Dan O'Day

• EVALUATING PROMOTIONAL OPPORTUNITIES
  by Doug Harris

• FACTORS WHICH MAY CONTRIBUTE TO THE SUCCESS/FAILURE OF A RETAIL PROMOTION
  by Doug Harris

• "FOOLS ON THE HILL" KEEP CENTRAL FM ON-AIR

• RADIO ADVERTISING: THOSE FROGS, LIZARDS AND FERRETS
  by Dan O'Day

• GARDENING HINTS FOR GROWING AIR TALENT
  by Dan O'Day

• HOW TO BECOME A JINGLE SINGER
  by Ken R.

• HOW A GOOD SALESPERSON CAN HELP BOTH THE COPYWRITER AND THE ADVERTISER
  by Dan O'Day

• HOW TO ALIENATE STRANGERS WITH E-MAIL
  by Dan O’Day

• HOW TO CREATE OPTIMAL AUDIO FOR THE WEB WITH COOL EDIT
  by Archer Dusablon

• HOW TO BE A REQUEST LINE CALLER
  by Clare McCann

• HOW TO IMPRESS PEOPLE ON THE INTERNET
  by Dan O'Day

• HOW TO REACH HISPANICS WITHOUT YELLOW PAGES ACCESS (PDF)
  by Dan O'Day

• HOW TO WRITE 30-SECOND COMMERCIALS IN FIVE EASY STEPS
  by Dan O'Day

• "LOCALIZATION": A TAKE-HOME QUIZ
  by Dan O'Day

• MANIPULATING THE MEDIA WITH SAF-O-SHRIMPS
  by Doug Harris

• MEMO TO PROMOTION DIRECTOR

• MUSIC IN COMMERCIALS: LEGAL vs. ILLEGAL
  by Dan O'Day

• MUSIC SCHEDULING TIPS
  by Robert Johansson (NEW!)

• O'DAY CRITIQUES A NIGHT JOCK

• O'DAY R.A.P. INTERVIEW

• ON-AIR PROMOS: WHAT'S REALLY "OFFICIAL?"
  by Holland Cooke

• ONE GREAT SOURCE OF SHOW PREP MATERIAL
  by Dan O'Day

• PD'S CRITIQUE CHECKLIST
  by Dan O'Day

• PLANNING YOUR POST-RADIO CAREER
  by Dan O'Day

• PODCASTING: HOW TO PODCAST
  by Dan O'Day

• PLANNING (and Plotting) YOUR PRODUCTION BUDGET
  by Marshall Such

• POLITICIANS' TECHNIQUE
  by Dan O'Day

• PREEMPTIVE ADVERTISING: CASE STUDY
  (PDF download; 44K)
  by Dan O'Day

• PRODUCING IN A LANGUAGE YOU DON'T UNDERSTAND
  by John Pellegrini

• PROFESSIONALISM
  by John Pellegrini

• PROGRAMMING & MARKETING TO MEN & TO WOMEN
  by Larry Rosin

• THE PROGRESSIVE PROMOTION DIRECTOR'S CREED...
  ...at least according to Doug Harris
  by Doug Harris

• RADIO: THE HARSH MISTRESS
  by Dan O'Day

• RECRUITMENT ADVERTISING: HOW TO SELL IT SMARTLY
  by Jim Taszarek

• REMEMBERING TERRY MOSS
  by Gerald M. Fry

• RESEARCHING YOUR LISTENERS
  by The Lund Consultants

• THE RISE AND FALL OF WLTF
  by Dave Popovich

• SALES PROMOTION PLANNING TIPS
  by John Lund

• SAYING NO TO SMALL MARKET WHINING
  by Scott Michaels

• SCOTT SHANNON'S 10 QUICK TIPS FOR PROGRAMMERS

• SCOTT SHANNON'S TOP 5 BOOKS TO READ

• THE SEVEN DEADLY SINS OF RADIO ADVERTISING
  by Dan O'Day

• SILLY CHRISTMAS PROMOTION
  by Dan O'Day

• SIX CRITERIA FOR STATION PROMOTIONS
  by John Lund

• SPEC SPOTS
  by Blaine Parker

• SPECIFICITY (Advertising Principle)
  by Dan O'Day

• SPRING CLEANING FOR TALK STATIONS
  by Holland Cooke

• STEAL THIS IDEA
  by Dan O’Day

• STRATEGIES AND TACTICS FOR SUCCESSFUL NIGHTCLUB PROMOTIONS
  by Doug Harris

• STREET-LEVEL MARKETING
  by Paige Nienaber

• TACTICAL RADIO PROMOTIONS
  by Dan Garfinkel

• TELEPHONE LAWS FOR U.S. RADIO STATIONS
  by Dan O'Day

• TEN SECRETS OF GREAT SALES PROMOTIONS
  by John Lund

• TRIBUTE TO WARD "PALLY" AUSTIN
  by Wayne Mac

• THE "SIDECHICK" SYNDROME
  by Dan O'Day

• THE TRUTH ABOUT AGENTS!
  by Dan O'Day

• THE WORST THING THAT EVER HAPPENED TO RADIO ADVERTISING (PDF)
  by Dan O'Day

• THE WWW PROMOTION GUIDELINE
  by Doug Harris

• TIME MANAGEMENT: THE 6 DO'S OF MAIL HANDLING
  by Harold Taylor

• TIME MANAGEMENT: TIPS FOR BETTER DELEGATING
  by Harold Taylor

• UNIQUE TOOL FOR BROADCAST JOURNALISTS
  by Peter Stewart

• WHAT "ELLEN" AND HOWARD STERN HAVE IN COMMON
  by Dan O'Day

• WHAT I NEED TO KNOW ABOUT YOUR RETAIL CLIENT
  by Doug Harris

• WHAT TO DO WHEN YOU’RE FIRED
  by Dan O’Day

• WHAT TO SAY TO ANGRY AUTO DEALERS (PDF)
  by Dan O'Day

• WHEN RADIO WAS COOL
  by Paige Nienaber

• WHY IS "EVERYONE" WAITING FOR SOMEONE ELSE TO DO IT?
  by Jaye Albright

• WHY IS THE PD WEARING A SUIT?
  by Dave Gordon

• YOUR STATION BRAND'S PROMISE
  by Dan O’Day

ARTICLES | Q&A

Q&A

• 8-HOUR RADIO DAY

• 15 YEAR-OLD JOCK

• 40 YEAR-OLD AUSSIE ROOKIE

• ADVICE FOR NEW TALK HOST

• AIRCHECKS ON CD?

• AM SHOW BENCHMARKS

• ANGRY LISTENERS

• APPROPRIATE COOLER TALK

• ARE TALK CLOCKS EVIL?

• ARMED FORCES EXPERIENCE

• BACKTIMING

• BEING ATTACKED

• BENCHMARKS AGAIN

• BEST ON-AIR CAREER PATH

• BOSS INTERRUPTING

• BROADCASTING INTERNET MATERIAL

• COMBATTING "MOUTH NOISE"

• COMMERCIALS & COPYRIGHTS

• COMMERCIALS AN ART?

• COMPETING EVENTS

• COMPRESSION

• CONCESSIONS TO TALENT

• COPY INFLECTIONS

• COPYWRIGHTING CAREER

• CRITIQUE SERVICES

• CROSSING OVER TO SECULAR

• DEALING WITH NEGATIVITY

• DEPRESSED JOCK

• DEVELOPING SMALL MARKET PERSONALITIES

• DEVELOPING SMOOTH DELIVERY

• DIGITAL ADVANTAGES

• DJ SALARIES?

• DJ to PD to GM?

• DO I OWN MY PRODUCTION WORK?

• DO WE DROP THE LEVITY?

• E-MAIL SELF-PROMOTION

• EDUCATING CLIENTS, SALES

• EDUCATING YOUR MANAGER

• ENTERING RADIO, NOT A KID

• ENTERING TALK RADIO

• FAKE SPOTS

• FEMALE VOICE ON CHICKENMAN

• FIRST JOB

• FOLLOW-UP CALLS

• FREE SPEECH FOR JOCKS

• FREELANCE RADIO VOICEOVERS

• FREELANCER'S RATES?

• FROM COMEDY WRITER TO DJ

• GETTING BACK INTO RADIO

• GOOD CALLERS

• "HARD-ASS" DELIVERY REQUIRED FOR CLASSIC ROCK FORMAT?

• HIGH MAINTENANCE STAFF

• HOW DO I FIND AN ON-AIR PARTNER?

• HOW DO YOU USE THIS STUFF?

• HOW DO YOU WRITE "OH!"

• HOW LONG TO BIG LEAGUE?

• HOW MUCH TO CHARGE FOR VOICEOVER WORK

• HOW TO BE A GUEST SPEAKER

• HOW TO BEGIN RADIO CAREER

• HOW TO COMPETE AGAINST A BIG, CHEATING STATION

• HOW TO CREATE MY OWN SHOW PREP

• HOW TO FIGHT NON-COMPETES

• HOW TO PROTECT YOUR FREELANCE WORK (NEW!)

• HOW TO TURN DOWN A JOB

• I'M NOT A SIDECHICK!

• INTERFERING GM

• JOB CHOICES

• JOURNALISTS & HOT AC

• LAZY COLLEAGUES

• LEARNING ABOUT ARBITRON

• LINERS FOR SATELLITE STATION

• LISTENER COMPLAINTS

• LONG COMMERCIAL BREAKS

• MAJOR MARKET BUT NO MORNING SHOW

• MARKET EQUITY

• ME & MY PD

• MILLIONAIRE BENEFACTOR

• MORE ON WORKING IN U.S.

• MORNING SHOW DEMO

• MORNING SHOW PLANNING

• MOTIVATING STUDENT JOCKS

• MOVE FOR DIFFERENT AIRSHIFT?

• MOVING FROM SMALL TO LARGE MARKET

• NEW GUY'S CREDIBILITY

• NEW MANAGER RESOURCES

• NEW MORNING SHOW TIPS

• NEW "GOLD" STATION vs. HERITAGE STATION

• NEW PD

• NEWCOMER WANTS TALK SHOW

• NIGHT COMEDY

• NO PROMO BUDGET

• NON-COMPETES

• O'LINERS SECRET

• OLD CHEAP RADIO THRILLS SLICKS

• OLD PRO WANTS TO STAY FRESH

• ON-AIR INCONSISTENCY

• PARODIES & COPYRIGHTS

• PARODIES MUST BE LOCAL

• PART-TIMER SOUNDING FRESH

• PARTNER IS LEAVING

• PAYOLA

• PERSONALITY WITH VOICE TRACKING

• PHONE NUMBERS

• PHONE NUMBERS IN COMMERCIALS

• PREDICTABLE MORNING SHOW

• PREPARING AUDIENCE FOR NEW MORNING SHOW

• PROD. DIRECTOR VS. CREATIVE

• PRODUCTION DEMO QUESTIONS

• PRODUCTION DIRECTOR "CARES TOO MUCH?"

• PROGRAMMING PHILOSOPHY?

• PROMISES NOT BEING KEPT

• PUBLICITY STUNT?

• QUIT BEFORE LANDING NEW JOB?

• R.A.P. INTERVIEWS O'DAY

• RADIO/RECORD COMPANY RELATIONS

• RADIO COMEDY WRITING

• RADIO WEB QUESTIONS

• REMOTE BEHAVIOR

• REPUTATION RUINED FOR TURNING DOWN A JOB?

• RETURN TO HORRIBLE EMPLOYER

• SELLING PARODY SONG

• SEND A MEMO TO MY GM

• SENSITIVE ANNOUNCER

• SHOULD I USE AN AGENT

• SMALL MARKET/BIG COMPANY

• SPECIALTY SHOW AUDIENCE

• SPECIOUS SPEC SPOTS

• SPORTS SCORES

• STATION PROMO PLACEMENT

• STICKING WITH STICKERS

• STORE HOURS

• THE STORY OF CHICKENMAN

• SYNDICATED RADIO IDEA

• SYNDICATION QUESTION

• TAKE THE BOARD OP JOB?

• TALKING ABOUT TV

• TEAM DEPENDENCY

• THEY PULLED MY PROMOS!

• TOO MANY COMMEROMMERCIALS?

• TOO SELF-CRITICAL?

• THE WRONG WAY TO USE THE INTERNET

• TRUE WEATHER LIES

• TWOFER TUESDAY?

• UNHAPPY JOCK

• UNPROFESSIONAL SALES MANAGER

• UNHAPPY w/NEW OWNER, CONSULTANT

• URLS IN COMMERCIALS

• USING METEOROLOGIST

• USING NEWS SOUNDERS

• VALUE OF COLLEGE

• VOICETRACKING

• VOICETRACKING AND RELATING TO AUDIENCE?

• VOICEOVER DEMO

• VOICEOVERS

• VOICE TRACK OVER-EXPOSURE

• VOICE WORK FROM HOME

• WAITING FOR SHOT AT BIG TIME

• WANTS TO DO SHOW WITH BUDDY

• WANTS TO DO TALK RADIO

• WANTS TO JOCK, NOT WRITE

• WANTS TO MOVE UP

• WANTS TO PRODUCE RADIO

• WANTS TO SEE THE WORLD

• WANTS TO START IN VOICEOVERS

• WANTS TO WORK IN THE U.S.

• WANTS TO WRITE FAKE SPOTS

• WHERE DO I FIND THE TIME

• WHAT TO CHARGE FOR PRODUCTION?

• WHAT TO SAY DURING FOLLOW-UP CALL

• WHEREFORE HOWARD STERN

• WHICH STATION TO CHOOSE?

• WHY DID THEY CUT MY HOURS?

• WHY HIGH SONG ROTATION?

• WILL WORK FOR FREE?

• WORTHLESS NEWS

• YOUNG DJ TOO COMFORTABLE