LEARNING ABOUT ARBITRON
I'm PD/MD in a small market. I was fortunate to reach this position fairly early in my career. There are a few things I was not able to pick up from my previous PDs, though. Where and how can I learn more about Arbitron numbers and what they mean, and programming with that in mind?
Arbitron offers periodic "schools" for PDs, devoted specifically to using their ratings information.
For info, go to: http://www.arbitron.com/pdadvantage/seminar_sched.htm.