USING NEWS SOUNDERS
QUESTION FOR DAN O'DAY:
We are running an ABC National news cast and we also have a local
director for our local and state news. I've always been taught,
mention the fact that I think it sounds much better, to run two
sounders for those news casts. Is it not true that when you here
News sounder you're expecting national news, so I don't think
it's proper to
run it for our local casts. I use a different sounder to signify
news. I'm the only one who does this (Morning Show) I don't
shift is an issue.
The bottom line: I think we should use 2 different sounders.
True or False???
>Is it not true that when you hear the ABC News sounder you're
expecting national news<
I'm not sure if the listener expects to hear national news as
much as "network quality" news.
If you feel that ABC News lends news credibility to your station,
it might make sense to try to have some of that aura rub off on
your local newscast as well.
You're treating ABC News as though it's not part of your station;
I think it should be part of your station.
Just my opinion, of course.